The demand for grocery delivery services in BRICS has been on the rise in recent years, driven by changing consumer preferences and local special circumstances.
Customer preferences: Consumers in BRICS countries are increasingly turning to online grocery shopping and delivery services due to their convenience and time-saving benefits. With the rise of e-commerce platforms, customers can easily browse and purchase groceries from the comfort of their homes, and have them delivered directly to their doorstep. Furthermore, the COVID-19 pandemic has accelerated this trend, as many consumers have shifted to online shopping to minimize their exposure to the virus.
Trends in the market: In Brazil, the grocery delivery market has been growing rapidly, with several major players entering the market and expanding their services. The country has a large population and a high level of smartphone penetration, making it an attractive market for grocery delivery services. In Russia, the market is also expanding, with a growing number of e-commerce platforms offering grocery delivery services. The market in India is highly competitive, with several established players and new entrants vying for market share. The market in China is dominated by a few major players, such as JD.com and Alibaba, who have invested heavily in logistics and delivery infrastructure.
Local special circumstances: In Brazil, the high crime rate and traffic congestion in major cities have made grocery delivery services particularly attractive to consumers. In Russia, the harsh winter weather and vast distances between cities have also contributed to the growth of the grocery delivery market. In India, the lack of organized retail infrastructure in many parts of the country has created opportunities for e-commerce platforms to fill the gap. In China, the rapid urbanization and growing middle class have created a large market for online grocery shopping and delivery services.
Underlying macroeconomic factors: The growth of the grocery delivery market in BRICS is also driven by underlying macroeconomic factors. Rising incomes, urbanization, and a growing middle class have led to increased demand for convenience and time-saving services. Furthermore, the COVID-19 pandemic has accelerated the adoption of e-commerce and online shopping, as consumers seek to minimize their exposure to the virus. Finally, the large and growing populations of BRICS countries make them attractive markets for grocery delivery services, with significant room for growth in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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