The popularity of restaurant delivery services has been on the rise in recent years, and this trend is no different in the BRICS countries.
Customer preferences: In general, customers in BRICS countries are increasingly looking for convenience and time-saving options when it comes to dining. With busy work schedules and long commutes, many people are opting for restaurant delivery services as a way to enjoy their favorite meals without the hassle of going out. Additionally, the COVID-19 pandemic has accelerated the demand for contactless delivery options, further increasing the appeal of restaurant delivery services.
Trends in the market: In Brazil, the restaurant delivery market has seen significant growth in recent years, with the emergence of several food delivery apps and platforms. The country has a large population of tech-savvy young people who are comfortable using mobile apps to order food. In Russia, the market is dominated by a few major players, with Yandex.Eats being the most popular food delivery app. The market is highly competitive, with companies offering various promotions and discounts to attract customers.In India, the restaurant delivery market has seen explosive growth in recent years, driven by the rise of food delivery apps such as Swiggy and Zomato. The market is highly competitive, with companies offering a wide range of cuisines and delivery options. The COVID-19 pandemic has further accelerated the demand for food delivery services in the country.In China, the restaurant delivery market is dominated by two major players, Meituan and Ele.me. The market is highly competitive, with both companies offering a wide range of cuisines and delivery options. The COVID-19 pandemic has accelerated the demand for restaurant delivery services in China, with more people opting for contactless delivery options.
Local special circumstances: In Brazil, the restaurant delivery market is heavily influenced by the country's love for fast food and convenience. Many Brazilians prefer to order from fast food chains such as McDonald's and Burger King, rather than traditional sit-down restaurants. Additionally, the country's large population and vast geography make restaurant delivery services a convenient option for many people.In Russia, the restaurant delivery market is heavily influenced by the country's harsh winters and long distances. Many people prefer to order food delivery rather than venture out into the cold. Additionally, the country's large population and the popularity of online shopping have contributed to the growth of food delivery apps.In India, the restaurant delivery market is heavily influenced by the country's diverse cuisine and love for food. Food delivery apps offer a wide range of cuisines, from traditional Indian dishes to international cuisine. Additionally, the country's large population and growing middle class have contributed to the growth of food delivery apps.In China, the restaurant delivery market is heavily influenced by the country's rapid urbanization and busy lifestyles. Many people in urban areas have long commutes and busy work schedules, making restaurant delivery services a convenient option. Additionally, the country's large population and growing middle class have contributed to the growth of food delivery apps.
Underlying macroeconomic factors: The growth of the restaurant delivery market in BRICS countries can be attributed to several underlying macroeconomic factors, including rising disposable incomes, increasing urbanization, and the growing popularity of online shopping and mobile apps. Additionally, the COVID-19 pandemic has accelerated the demand for contactless delivery options, further contributing to the growth of the market. As these underlying factors continue to drive demand for restaurant delivery services, it is likely that the market will continue to grow in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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