The Eastern European grocery delivery market has been experiencing significant growth in recent years.
Customer preferences: Customers in Eastern Europe are increasingly turning to online grocery shopping and delivery due to convenience and time-saving benefits. This trend is particularly prominent in urban areas where consumers have busy lifestyles and limited time for shopping. Additionally, younger generations are more likely to shop online and are willing to pay extra for fast and reliable delivery.
Trends in the market: The grocery delivery market in Eastern Europe is becoming increasingly competitive, with both local and international players entering the market. One trend that has emerged is the use of mobile apps for grocery ordering and delivery. This has made the process even more convenient for customers, as they can place orders and track deliveries on their smartphones. Another trend is the expansion of delivery options, including same-day and next-day delivery, which has become a key differentiator for companies in the market.
Local special circumstances: Eastern Europe has a large rural population, which has presented challenges for grocery delivery companies. Many areas are difficult to access, and the infrastructure for online ordering and delivery is not as developed as in urban areas. Additionally, there are cultural differences in shopping habits, with some consumers preferring to inspect products in person before making a purchase. However, these challenges have also presented opportunities for companies to innovate and develop new solutions for rural customers.
Underlying macroeconomic factors: The growth of the grocery delivery market in Eastern Europe can be attributed to several macroeconomic factors. Firstly, rising internet penetration rates have made online shopping more accessible to consumers. Secondly, the COVID-19 pandemic has accelerated the shift towards online shopping, as consumers have been forced to stay at home and avoid crowded public spaces. Finally, the growth of the e-commerce sector in general has created a more favorable environment for grocery delivery companies to operate in.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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