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Platform Delivery - Eastern Europe

Eastern Europe

The Platform Delivery market in Eastern Europe is anticipated to achieve a revenue of US$1.04bn in 2024.
It is expected to exhibit a compound annual growth rate (CAGR 2024-2029) of 5.97%, leading to a projected market volume of US$1.39bn by 2029.
The number of users in this market is projected to reach 18.9m users by 2029.
The user penetration rate, which is currently at 6.4% in 2024, is expected to increase to 8.1% by 2029.
The average revenue per user (ARPU) is estimated to be US$68.94.
In terms of global comparison, China is expected to generate the highest revenue in the Platform Delivery market, reaching US$165,200.00m in 2024.
Additionally, China is projected to have the highest user penetration rate in this market, with a rate of 52.3%.
In Eastern Europe, the platform delivery market is experiencing significant growth, with companies like Delivery Hero dominating the industry in countries like Poland and Hungary.

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Analyst Opinion

The Platform Delivery market in Eastern Europe has been experiencing significant growth in recent years, driven by various factors such as increased adoption of e-commerce, rising demand for faster and more efficient delivery services, and the emergence of new players in the market.

Customer preferences: Customers in Eastern Europe are increasingly looking for faster and more reliable delivery services, with many opting for same-day or next-day delivery options. This trend is particularly prevalent in urban areas, where customers have come to expect speedy and efficient delivery services. Additionally, there is a growing demand for more flexible delivery options, such as click-and-collect and locker delivery, which allow customers to receive their packages at a time and location that is convenient for them.

Trends in the market: One of the key trends in the Platform Delivery market in Eastern Europe is the emergence of new players, particularly local startups that are challenging established global players. These startups are often able to offer more competitive pricing and more tailored services, which has helped them gain market share in a relatively short period of time.Another trend in the market is the increasing use of technology to improve delivery services. This includes the use of drones and autonomous vehicles for last-mile delivery, as well as the use of artificial intelligence and machine learning to optimize delivery routes and improve efficiency.

Local special circumstances: The Platform Delivery market in Eastern Europe is highly fragmented, with a large number of small and medium-sized players operating alongside a few large global players. This fragmentation has made it difficult for any one player to dominate the market, and has created opportunities for new entrants to gain a foothold.Additionally, the regulatory environment in Eastern Europe can be challenging for Platform Delivery companies, with varying rules and regulations across different countries in the region. This has made it difficult for companies to scale their operations across the region, and has created opportunities for local players who have a better understanding of the local regulatory landscape.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Eastern Europe is being driven by a number of macroeconomic factors, including the increasing adoption of e-commerce and the growth of the middle class in the region. As more people in Eastern Europe gain access to the internet and become comfortable shopping online, the demand for reliable and efficient delivery services is likely to continue to grow.Additionally, the growth of the middle class in Eastern Europe is creating new opportunities for Platform Delivery companies, as these consumers are more likely to have disposable income to spend on online shopping and delivery services. As a result, companies that are able to offer affordable and reliable delivery services are likely to be well-positioned to capitalize on this trend.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.