Grocery delivery has become increasingly popular in Fiji in recent years, with many consumers opting for the convenience of having their groceries delivered to their doorstep.
Customer preferences: Fijian consumers have shown a growing interest in online shopping and home delivery services, driven by the need for convenience and time-saving options. This trend is particularly evident among younger consumers who are more tech-savvy and comfortable with using digital platforms. Additionally, the COVID-19 pandemic has accelerated the adoption of online grocery delivery services as consumers seek to limit their exposure to public spaces.
Trends in the market: The grocery delivery market in Fiji is still in its early stages, with a few players dominating the market. However, there has been a recent surge in the number of startups and small businesses offering grocery delivery services, indicating a growing demand for such services. These new players are leveraging technology to offer more efficient and cost-effective services to consumers. Furthermore, there has been a shift towards more sustainable and locally sourced products, as consumers become more conscious of their impact on the environment.
Local special circumstances: Fiji's unique geography and scattered population make it challenging for traditional brick-and-mortar stores to reach all consumers. This has created an opportunity for online grocery delivery services to fill the gap and provide access to a wider range of products. Additionally, the tourism industry is a significant contributor to Fiji's economy, and many tourists are now opting for vacation rentals and self-catering options, creating a demand for grocery delivery services.
Underlying macroeconomic factors: Fiji's economy has been relatively stable in recent years, with steady economic growth and low inflation. This has created a conducive environment for businesses to invest and expand their operations. Furthermore, the Fijian government has been supportive of the digital economy and has implemented policies to encourage the growth of e-commerce. However, the country's infrastructure and logistics networks are still developing, which can pose challenges for grocery delivery services in terms of delivery times and costs.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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