The Retail Delivery market in Fiji is experiencing significant growth, driven by changing customer preferences and local special circumstances.
Customer preferences: Fijian consumers are increasingly turning to online shopping due to the convenience it offers. The rise of e-commerce platforms has made it easier for consumers to access a wider range of products from the comfort of their homes. Additionally, the COVID-19 pandemic has accelerated this trend, as consumers are looking for safer ways to shop. As a result, retailers are investing in their online presence and delivery capabilities to meet the growing demand for home deliveries.
Trends in the market: The Retail Delivery market in Fiji is witnessing a shift towards last-mile delivery services. With the rise of e-commerce, there has been an increase in demand for faster and more efficient delivery options. As a result, retailers are partnering with local logistics companies to offer same-day or next-day delivery services. Additionally, there has been a rise in demand for contactless delivery options, which has led to retailers adopting new technologies such as drones and robots to deliver products.
Local special circumstances: Fiji's geography poses unique challenges for retailers and delivery companies. The country consists of over 300 islands, with many remote and rural areas. This makes it difficult and expensive to deliver products to these areas. Additionally, the country's infrastructure is not well-developed, which further adds to the delivery challenges. To overcome these challenges, retailers are partnering with local delivery companies that have expertise in navigating Fiji's geography and infrastructure.
Underlying macroeconomic factors: Fiji's economy has been growing steadily over the past few years, which has led to an increase in consumer spending. Additionally, the country's tourism industry has been a significant contributor to the economy. However, the COVID-19 pandemic has had a severe impact on the tourism industry, leading to a decline in economic activity. To offset this decline, the Fijian government has introduced stimulus packages to support businesses and consumers. These packages have helped to boost consumer spending, which has had a positive impact on the Retail Delivery market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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