Malta, an archipelago in the Mediterranean Sea, is a small but densely populated country with a growing demand for online grocery delivery services.
Customer preferences: The Maltese are increasingly turning to online grocery delivery services due to the convenience it offers. With busy lifestyles and limited time, consumers are looking for ways to reduce the time spent on grocery shopping. Additionally, the COVID-19 pandemic has accelerated the growth of e-commerce as consumers are avoiding crowded places and opting for contactless delivery services.
Trends in the market: The online grocery delivery market in Malta is witnessing a surge in demand as more players enter the market. The market is becoming increasingly competitive, with established players such as eCabs and Quicklets launching their own delivery services. Additionally, international players like Wolt and Bolt Food have also entered the market, providing consumers with a wider range of options to choose from.
Local special circumstances: One of the unique challenges faced by the online grocery delivery market in Malta is the country's small size and densely populated urban areas. This makes it difficult for delivery services to navigate through narrow streets and deliver goods efficiently. However, some companies have found innovative solutions to overcome this challenge by using electric bicycles and scooters to deliver groceries.
Underlying macroeconomic factors: Malta's economy has been growing steadily over the past few years, with a focus on the service sector. The country has a high standard of living, with a GDP per capita that is higher than the EU average. This, coupled with the increasing popularity of e-commerce, has created a conducive environment for the growth of the online grocery delivery market.In conclusion, the online grocery delivery market in Malta is witnessing a surge in demand due to changing customer preferences and the unique challenges faced by the country. With the entry of new players and innovative solutions to overcome logistical challenges, the market is poised for further growth in the coming years.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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