Malta is a small island country in the Mediterranean Sea, known for its rich history, stunning beaches, and delicious cuisine. In recent years, the restaurant delivery market in Malta has been steadily growing, driven by changing customer preferences and local special circumstances.
Customer preferences: As in many other parts of the world, customers in Malta are increasingly looking for convenience and speed when it comes to food delivery. With busy work schedules and hectic lifestyles, many people prefer to order food online and have it delivered to their doorstep, rather than spending time cooking or going out to eat. This trend has been further accelerated by the COVID-19 pandemic, which has forced many restaurants to close their doors to dine-in customers and focus on delivery instead.
Trends in the market: One of the biggest trends in the restaurant delivery market in Malta is the rise of online ordering platforms and mobile apps. Companies like Wolt and Bolt Food have become increasingly popular in recent years, allowing customers to browse menus, place orders, and track deliveries all from their smartphones. This has made the process of ordering food much more convenient and streamlined, leading to increased demand for delivery services.Another trend in the market is the growing popularity of healthy and sustainable food options. As more and more people become conscious of their health and environmental impact, they are looking for restaurants that offer fresh, locally-sourced ingredients and plant-based options. This has led to the emergence of new delivery-only restaurants in Malta that specialize in healthy and sustainable cuisine.
Local special circumstances: One of the unique challenges of the restaurant delivery market in Malta is the country's small size and limited infrastructure. With a population of just over 500,000 people and a land area of only 316 square kilometers, Malta is one of the smallest countries in the world. This means that delivery times can be shorter than in larger countries, but it also means that there are fewer restaurants and delivery drivers available to meet demand.Another local special circumstance is the country's strong culinary traditions, which include dishes like rabbit stew, pastizzi, and ġbejna. While these dishes are beloved by locals and tourists alike, they may not be as well-known or widely appreciated outside of Malta. This can make it challenging for Maltese restaurants to compete with international chains and cuisines in the global restaurant delivery market.
Underlying macroeconomic factors: The restaurant delivery market in Malta is also influenced by broader macroeconomic factors, such as the country's tourism industry and its relationship with the European Union. Malta is a popular tourist destination, with millions of visitors coming to the country each year to enjoy its beaches, history, and food. This has created a significant market for restaurant delivery services, as tourists often prefer to order food and eat in their hotel rooms or vacation rentals.Additionally, Malta is a member of the European Union, which has helped to facilitate the growth of the restaurant delivery market by promoting cross-border trade and investment. This has made it easier for international food delivery companies to enter the Maltese market, while also giving Maltese restaurants access to a wider customer base across Europe.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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