Market Insights eCommerce Online Food Delivery Grocery Delivery

Meal Kit Delivery - Americas

Americas

The Meal Kit Delivery market in the Americas is projected to reach a revenue of US$7.31bn in 2024.
It is expected to experience an annual growth rate of 7.63% from 2024 to 2029, resulting in a projected market volume of US$10.56bn by 2029.
The number of users in this market is expected to reach 12.3m users by 2029.
The user penetration is estimated to be 0.9% in 2024 and is projected to increase to 1.2% by 2029.
The average revenue per user (ARPU) is expected to be US$0.81k.
In comparison to other countries, United States is anticipated to generate the highest revenue in the Meal Kit Delivery market, with US$5,645.00m in 2024.
Among the countries analyzed, New Zealand is projected to have the highest user penetration rate of 7.3% in the Meal Kit Delivery market.
In the United States, the meal kit delivery market is experiencing rapid growth due to the convenience and time-saving benefits it offers to busy American consumers.

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Analyst Opinion

Meal Kit Delivery market has been on the rise in the Americas, with an increasing number of people opting for this convenient, time-saving solution for their meal preparation needs. The market has seen significant growth in recent years, with several factors driving this trend.

Customer preferences: The growing demand for healthy and organic food options is a significant driver of the Meal Kit Delivery market in the Americas. Consumers are increasingly concerned about the quality and nutritional value of the food they consume, and meal kit delivery services offer a convenient way to access fresh, healthy, and organic ingredients. Additionally, the rise of dual-income households and the increasing time constraints of modern life have led to a growing demand for meal kit delivery services.

Trends in the market: The Meal Kit Delivery market in the Americas is highly competitive, with several players vying for market share. One trend that has emerged in recent years is the focus on customization and personalization. Meal kit delivery services are now offering more options for customers to tailor their meals to their specific dietary requirements and taste preferences. Another trend is the use of technology to enhance the customer experience, with some meal kit delivery services offering mobile apps and online platforms for easy ordering and tracking.

Local special circumstances: The Meal Kit Delivery market in North America is the largest in the world, with the United States accounting for the majority of the market share. In Canada, the market is still in its early stages, but there is significant potential for growth due to the country's large and diverse population. In Latin America, the market is also growing, with Brazil and Mexico being the largest markets in the region.

Underlying macroeconomic factors: The growing demand for Meal Kit Delivery services in the Americas can be attributed to several underlying macroeconomic factors. The rise of e-commerce and the increasing use of mobile devices for online shopping have made it easier for consumers to order meal kits online. Additionally, the growing trend towards healthy eating and the desire for convenience have led to an increase in demand for meal kit delivery services. The COVID-19 pandemic has also played a role in driving the growth of the market, as more people are staying at home and cooking meals. The pandemic has also highlighted the importance of having a reliable supply chain, which has led to increased investment in the Meal Kit Delivery market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.