Market Insights eCommerce Online Food Delivery Meal Delivery

Platform Delivery - Malawi

Malawi

The revenue in the Platform Delivery market in Malawi is projected to reach US$1.44m in 2024.
It is expected to show an annual growth rate (CAGR 2024-2029) of 14.63%, resulting in a projected market volume of US$2.85m by 2029.
In Malawi's Platform Delivery market, the number of users is expected to amount to 184.5k users by 2029.
The user penetration will be 0.5% in 2024 and is expected to hit 0.8% by 2029.
The average revenue per user (ARPU) is expected to amount to US$13.86.
In global comparison, most revenue will be generated China ( US$165,200.00m in 2024).
With a projected rate of 52.3%, the user penetration in the Platform Delivery market is highest China.
The platform delivery market in Malawi is growing rapidly, driven by the increasing demand for efficient and reliable delivery services in the country.

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Analyst Opinion

The Platform Delivery market in Malawi has been steadily growing in recent years.

Customer preferences: The increasing use of smartphones and internet connectivity in Malawi has led to a rise in demand for platform delivery services. Customers are looking for convenience and efficiency in their daily activities, including online shopping and food delivery.

Trends in the market: One significant trend in the Platform Delivery market in Malawi is the emergence of local startups that offer delivery services. These startups have been able to cater to the needs of customers in the country and have gained popularity due to their affordability and reliability. Additionally, there has been an increase in the number of international platform delivery companies entering the market, which has brought about healthy competition and has led to a wider range of services being offered to customers.

Local special circumstances: One of the unique circumstances in Malawi is the prevalence of cash transactions, which has resulted in some platform delivery companies offering cash-on-delivery services. This has helped to build trust with customers who may not be comfortable with online payment methods. Furthermore, the country's infrastructure and road network can be challenging, which has led to some platform delivery companies using alternative modes of transport, such as bicycles and motorcycles, to make deliveries.

Underlying macroeconomic factors: The growth of the Platform Delivery market in Malawi can be attributed to several underlying macroeconomic factors. Firstly, the country's GDP has been steadily increasing, which has led to an increase in disposable income and consumer spending. Secondly, the government has been making efforts to improve internet connectivity in the country, which has led to an increase in the number of people with access to the internet. Finally, the COVID-19 pandemic has accelerated the growth of the Platform Delivery market in Malawi, as more people have turned to online shopping and food delivery services due to lockdowns and restrictions on movement. In conclusion, the Platform Delivery market in Malawi is growing due to increasing customer demand for convenience and efficiency, the emergence of local startups and international companies, local special circumstances such as cash transactions and challenging infrastructure, and underlying macroeconomic factors such as increasing GDP and internet connectivity, and the impact of the COVID-19 pandemic.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.