Market Insights eCommerce Online Food Delivery Meal Delivery

Restaurant Delivery - Malaysia

Malaysia

The Restaurant Delivery market in Malaysia is projected to reach a revenue of US$227.70m in 2024.
It is expected to grow at an annual growth rate of 2.85%, resulting in a market volume of US$262.00m by 2029.
By that year, the number of users in the Restaurant Delivery market is predicted to reach 8.0m users.
The user penetration rate, which is currently at 20.6% in 2024, is expected to increase to 21.9% by 2029.
The average revenue per user (ARPU) is estimated to be US$31.88.
In the global comparison, United States is projected to generate the highest revenue in the Restaurant Delivery market, amounting to US$36,950.00m in 2024.
On the other hand, South Korea is expected to have the highest user penetration rate with a projected rate of 53.1%.
The restaurant delivery market in Malaysia is experiencing a surge in demand due to the convenience and variety it offers to busy urban dwellers.

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Analyst Opinion

The popularity of Restaurant Delivery services in Malaysia has been on the rise in recent years.

Customer preferences: The convenience and time-saving aspect of ordering food online has become increasingly important to Malaysian consumers. With busy work schedules and the desire for a hassle-free dining experience, many Malaysians have turned to restaurant delivery services as a solution. Additionally, the COVID-19 pandemic has accelerated the adoption of online food delivery services, as more people opt to stay at home and avoid crowded places.

Trends in the market: The Malaysian restaurant delivery market has seen a surge in competition, with new players entering the market and existing players expanding their services. This has led to a greater variety of options for consumers, from fast-food chains to high-end restaurants. Furthermore, the rise of cloud kitchens has enabled restaurants to operate without a physical storefront, reducing overhead costs and allowing for more efficient delivery services.

Local special circumstances: In Malaysia, the food culture is diverse and vibrant, with a mix of Malay, Chinese, and Indian cuisine. This has created a unique market for restaurant delivery services, with a wide range of options available to consumers. Additionally, Malaysia has a large Muslim population, which means that many restaurants offer halal food options to cater to this demographic.

Underlying macroeconomic factors: The Malaysian economy has been growing steadily in recent years, with a focus on the service sector. This has led to an increase in disposable income and a greater willingness to spend on convenience services such as restaurant delivery. Additionally, the rise of e-commerce in Malaysia has made it easier for consumers to order food online, and for restaurants to offer delivery services.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.