Sudan, a country located in Northeast Africa, is experiencing a significant shift in its grocery delivery market. With a population of over 40 million, the country is witnessing a surge in demand for grocery delivery services.
Customer preferences: Sudanese customers have shown a growing preference for online grocery shopping due to the convenience it offers. With the rise of e-commerce platforms, customers can easily order groceries from the comfort of their homes and have them delivered to their doorsteps. Additionally, the COVID-19 pandemic has further accelerated the shift towards online grocery shopping as customers seek to minimize their exposure to the virus.
Trends in the market: The grocery delivery market in Sudan is witnessing a surge in the number of players entering the market. This has led to increased competition, which has resulted in improved services and lower prices for customers. The market is also witnessing a trend towards the use of mobile applications for grocery shopping. This has made it easier for customers to access grocery delivery services and has also improved the overall shopping experience.
Local special circumstances: Sudan is a country with a large rural population, and this presents a unique challenge for grocery delivery services. The lack of proper infrastructure in rural areas makes it difficult for delivery companies to reach customers in these areas. However, some companies have found innovative ways to overcome this challenge by using alternative modes of transportation such as motorcycles and bicycles.
Underlying macroeconomic factors: The Sudanese economy has been struggling in recent years, and this has had an impact on the grocery delivery market. High inflation rates and a weak currency have made it difficult for companies to operate in the country. However, despite these challenges, the grocery delivery market is still growing, and this is a testament to the resilience of the Sudanese people. The government has also taken steps to improve the business environment in the country, which has helped to attract more investment into the market. In conclusion, the grocery delivery market in Sudan is experiencing significant growth due to changing customer preferences and the rise of e-commerce platforms. The market is witnessing a trend towards the use of mobile applications for grocery shopping, and there is increased competition among players in the market. However, the lack of proper infrastructure in rural areas presents a unique challenge for delivery companies. Despite these challenges, the market is still growing, and this is a testament to the resilience of the Sudanese people and the efforts of the government to improve the business environment in the country.
Data coverage:
The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.Modeling approach / Market size:
Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.Additional notes:
The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.
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