Banking - Vietnam

Vietnam

Vietnam's Banking market is projected to reach a Net Interest Income of US$20.06bn in 2024.
Traditional Banks dominate the market with a projected market volume of US$19.38bn in the same year.
The Net Interest Income is expected to exhibit an annual growth rate (CAGR 2024-2028) of 4.44%, resulting in a market volume of US$23.87bn by 2028.
When compared globally, in China is expected to generate the highest Net Interest Income, amounting to US$5,659.0bn in 2024.
Vietnam's banking sector is experiencing a surge in digital banking services, with a growing number of digital-only banks entering the market.

Key regions: United States, China, Japan, Brazil, United Kingdom

Definition:

The Banking market refers to the financial services sector providing financial products and services to individuals and businesses. Retail banking focuses on offering financial services to individual consumers, such as personal loans, savings and checking accounts, credit cards, and mortgages. Commercial banking, on the other hand, provides financial services to small and large businesses, including loans, lines of credit, and other financial products designed specifically for businesses.

Structure:

The market consists of two segments:
- The Traditional Banking market refers to the financial services sector that provides a range of financial products and services to individuals and businesses through store-based branches and other traditional channels.
- The Digital Banking market refers to the emerging market for digital-only banks that offer financial services through online and mobile platforms.

The market data comprises Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Additional information:

The Banking market is highly competitive and characterized by the presence of large global players as well as regional and local banks. Banks are continually seeking ways to improve their offerings and remain competitive by leveraging technology and offering innovative financial products and services. Additionally, changes in regulations and the growing trend toward digitalization are shaping the Retail & Commercial banking market, creating opportunities for new entrants, and forcing existing players to adapt.
Key players in this market are companies such as the Industrial and Commercial Bank of China Ltd., JPMorgan Chase & Co., and HSBC Holdings.

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Analyst Opinion

Over the past decade, the Banking market in Vietnam has experienced significant growth and transformation.

Customer preferences: Customers in Vietnam are increasingly turning to digital banking solutions, driven by the convenience and accessibility they offer. Mobile banking apps and online banking services have become popular among the tech-savvy population, leading to a rise in digital transactions. Additionally, customers are placing a higher emphasis on personalized services and tailored financial products that meet their specific needs and preferences.

Trends in the market: One prominent trend in the Vietnamese Banking market is the increasing competition among both domestic and foreign banks. This competition has led to innovation in products and services, as banks strive to differentiate themselves and attract customers. Moreover, the market has seen a growing focus on sustainable and socially responsible banking practices, aligning with global trends towards environmental and social consciousness.

Local special circumstances: Vietnam's young and tech-savvy population, coupled with the government's initiatives to promote digitalization and financial inclusion, have created a conducive environment for the growth of the Banking market. The country's robust economic growth and rising middle-class population have also contributed to the increasing demand for banking services. Furthermore, the government's efforts to reform and liberalize the banking sector have attracted foreign investment and expertise, further driving market development.

Underlying macroeconomic factors: The stable economic growth, low inflation rates, and favorable demographic trends in Vietnam have provided a solid foundation for the Banking market to thrive. Additionally, the government's commitment to financial sector reforms, including enhancing regulatory frameworks and promoting transparency, has boosted investor confidence and fostered a healthy competitive landscape. Overall, the Banking market in Vietnam is poised for continued growth and evolution, supported by changing customer preferences, market trends, and favorable macroeconomic conditions.

Methodology

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.