Banking - United States

  • United States
  • In the United States, the projected Net Interest Income in the Banking market for 2024 is expected to reach US$0.62tn.
  • Traditional Banks are set to dominate this market segment with a projected market volume of US$0.38tn in the same year.
  • Looking ahead, the Net Interest Income is anticipated to grow at an annual rate of 4.70% (CAGR 2024-2029), resulting in a market volume of US$0.78tn by 2029.
  • In comparison to other countries, it is worth noting that China is expected to generate the highest Net Interest Income, reaching US$4,332.0bn in 2024.
  • The United States, being the largest economy in the world, is witnessing a rise in digital banking services, with customers shifting towards online and mobile platforms for their banking needs.

Key regions: United States, China, Japan, Brazil, United Kingdom

Region comparison

Analyst Opinion

The Banking market in United States has been experiencing significant developments and trends in recent years.

Customer preferences:
Customers in the United States are increasingly seeking convenience, speed, and personalized services in their banking experience. This has led to a growing demand for digital banking solutions, such as mobile banking apps and online account management. Customers value seamless integration between their banking activities and daily lives, driving banks to invest in technology to meet these evolving preferences.

Trends in the market:
One notable trend in the US banking market is the rise of challenger banks and fintech companies. These innovative players are disrupting the traditional banking sector by offering agile, user-friendly, and often more cost-effective financial services. As a result, traditional banks are under pressure to enhance their digital capabilities and streamline their operations to remain competitive in the evolving landscape. Another trend shaping the US banking market is the increasing focus on sustainability and ethical banking practices. Customers are becoming more conscious of the environmental and social impact of their financial decisions, leading banks to integrate sustainability initiatives into their operations. This includes offering green financial products, investing in renewable energy projects, and promoting corporate social responsibility.

Local special circumstances:
The regulatory environment in the United States plays a significant role in shaping the banking market. With stringent regulations and compliance requirements, banks must navigate a complex framework to ensure transparency, security, and consumer protection. This regulatory landscape influences the strategies and operations of banks, impacting their product offerings, risk management practices, and overall competitiveness in the market.

Underlying macroeconomic factors:
The macroeconomic environment in the United States, including factors such as interest rates, inflation, and economic growth, has a direct impact on the banking sector. Fluctuations in interest rates, for example, can influence borrowing costs, investment decisions, and overall profitability for banks. Economic indicators such as consumer spending, unemployment rates, and GDP growth also shape the demand for banking services and the overall financial health of the industry. Adapting to these macroeconomic conditions is essential for banks to sustain growth and navigate challenges in the dynamic market landscape.


Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on Net Interest Income, Bank Account Penetration rate, the value of Deposits, the number of depositors, the value of Loans, the number of borrowers, Credit Card Interest Income, the number of ATMs as well as the number of Bank Branches.

Modeling approach / Market size:

Market sizes are determined by a combined Top-Down and Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use data provided by the IMF, World Bank and the annual reports of the top 1000 Banks by asset size. Next we use relevant key market indicators and data from country-specific associations such as GDP, deposit interest rates, lending interest rates or bank account penetration rates. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast financial services for digital as well as traditional products and services.

Additional Notes:

The market is updated twice per year in case market dynamics change.


  • Net Interest Income
  • Analyst Opinion
  • Users
  • Deposits
  • Loans
  • Credit Card Interest Income
  • Mobile Banking
  • ATMs & Bank Branches
  • Methodology
  • Key Market Indicators
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