Wealth Management - Canada

  • Canada
  • In Canada, the Wealth Management market is expected to witness substantial growth in the coming years.
  • The projected assets under management in this market are estimated to reach a staggering US$1,945.00bn by 2024.
  • Among the various segments, Financial Advisory holds the largest market share, with a projected market volume of US$1,918.00bn in the same year.
  • Looking ahead, the assets under management are anticipated to display a steady growth rate, with a compound annual growth rate (CAGR) of 0.52% from 2024 to 2028.
  • This growth trajectory would result in a significant increase in the market volume, reaching US$1,986.00bn by 2028.
  • The Wealth Management market sector in Canada is poised for continued expansion and development in the coming years.
  • In Canada, the wealth management market is experiencing a shift towards sustainable and socially responsible investments.

Key regions: United States, United Kingdom, Germany, Hong Kong, Singapore

Region comparison

Analyst Opinion

The Wealth Management market in Canada is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Canada are shifting towards a more personalized and holistic approach to wealth management.

Clients are increasingly seeking tailored solutions that align with their individual financial goals and risk tolerance. They are also demanding greater transparency and access to information, as well as digital tools and platforms that enable them to monitor and manage their investments more effectively. In terms of market trends, the Canadian Wealth Management industry is witnessing a rise in the adoption of digital technologies.

Fintech companies are disrupting traditional wealth management models by offering innovative solutions such as robo-advisors, online trading platforms, and automated investment services. These digital platforms provide cost-effective and convenient options for investors, particularly the younger generation who are more tech-savvy and comfortable with online transactions. Another trend in the market is the increasing focus on sustainable and responsible investing.

Canadian investors are becoming more aware of environmental, social, and governance (ESG) factors and are seeking investment opportunities that align with their values. Wealth management firms are responding to this demand by offering ESG-focused products and integrating sustainability considerations into their investment strategies. Local special circumstances in Canada also contribute to the development of the Wealth Management market.

The country has a high concentration of high-net-worth individuals (HNWIs) who require sophisticated wealth management services. Additionally, Canada has a strong pension system and a growing number of retirees, leading to a greater need for retirement planning and income generation strategies. Underlying macroeconomic factors such as economic growth, interest rates, and regulatory environment also play a significant role in shaping the Wealth Management market in Canada.

A stable and growing economy provides a favorable environment for wealth creation, while low interest rates encourage borrowing and investment. Furthermore, regulations aimed at protecting investors and promoting market integrity influence the operations and offerings of wealth management firms. In conclusion, the Wealth Management market in Canada is developing in response to changing customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

The industry is moving towards personalized and digital solutions, with a focus on sustainable investing. The presence of HNWIs and retirees, as well as a favorable economic and regulatory environment, further contribute to the growth and evolution of the market.


Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Assets Under Management (AUM)
  • Financial Advisory Users
  • Analyst Opinion
  • Financial Advisors
  • High Net Worth Individuals
  • Methodology
  • Key Market Indicators
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