Financial Advisory - Vietnam

  • Vietnam
  • In Vietnam, the market segment of Financial Advisory market is anticipated to witness a significant growth in the coming years.
  • It is projected that the Assets under Management in this market will reach US$50.88bn by 2024.
  • Furthermore, the Assets under Management are expected to exhibit an annual growth rate (CAGR 2024-2028) of 1.14%, which would lead to a market volume of US$53.25bn by 2028.
  • Vietnam's financial advisory market is experiencing rapid growth due to the increasing demand for professional wealth management services from its booming middle class.

Key regions: Singapore, United Kingdom, Switzerland, Asia, Germany

 
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Analyst Opinion

The Financial Advisory market in Vietnam has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances. Customer preferences in the Financial Advisory market have shifted towards a greater emphasis on wealth management and retirement planning.

As the Vietnamese economy has continued to develop and incomes have risen, individuals are increasingly seeking professional advice on how to manage and grow their wealth. This trend is also influenced by the aging population in Vietnam, with many individuals looking for guidance on how to plan for a comfortable retirement. In addition to changing customer preferences, there are several trends in the market that are contributing to its growth.

One of the key trends is the increasing adoption of digital technology in the Financial Advisory sector. Vietnamese consumers are becoming more tech-savvy and are increasingly comfortable using digital platforms to access financial advice and services. This has led to the emergence of online Financial Advisory platforms, which offer convenient and cost-effective solutions for individuals seeking financial advice.

Another trend in the market is the growing demand for socially responsible and sustainable investments. Vietnamese investors are becoming more conscious of the environmental and social impact of their investments, and are seeking advisors who can provide guidance on responsible investment options. This trend is in line with global developments, as investors worldwide are increasingly prioritizing Environmental, Social, and Governance (ESG) factors in their investment decisions.

Local special circumstances also play a role in the development of the Financial Advisory market in Vietnam. The country's rapidly growing middle class, coupled with a low interest rate environment, has created a favorable environment for the market to thrive. As individuals accumulate wealth, they are seeking professional advice on how to make the most of their financial resources.

Additionally, the Vietnamese government has implemented policies to encourage the development of the Financial Advisory sector, such as the introduction of tax incentives for retirement planning. Underlying macroeconomic factors are also contributing to the growth of the Financial Advisory market in Vietnam. The country's strong economic growth and increasing disposable incomes have created a larger pool of potential clients for Financial Advisory firms.

Additionally, the Vietnamese government's efforts to promote financial literacy and inclusion have led to a greater awareness and demand for financial advice among the population. In conclusion, the Financial Advisory market in Vietnam is experiencing significant growth due to changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. As individuals in Vietnam seek professional advice on wealth management and retirement planning, the market is expected to continue to expand in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. The figures are based on gross revenues, assets under management, and user & advisor data of relevant services and products offered within the Wealth Management market.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players, industry reports, third-party reports, publicly available databases, and survey results from primary research activities (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as: GDP, gross national income (GNI), consumer spending, total investment (% of GDP), high income (% of population), and number of high-net-worth individuals (HNWI). This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The market is updated twice a year in case market dynamics change. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Overview

  • Assets Under Management (AUM)
  • Company Revenue
  • Advisor Revenue
  • Analyst Opinion
  • Financial Advisors
  • High Net Worth Individuals
  • Methodology
  • Key Market Indicators
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