Cannabis - Netherlands

  • Netherlands
  • Revenue in the Cannabis market is projected to reach US$269.80m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.48%, resulting in a market volume of US$290.30m by 2029.
  • In global comparison, most revenue will be generated in the United States (US$42.98bn in 2024).
  • In relation to total population figures, per person revenues of US$0.05k are generated in 2024.

Key regions: United States, Canada, Netherlands, Germany, Thailand

Region comparison

Analyst Opinion

The Cannabis market in Netherlands has been experiencing significant growth and development in recent years.

Customer preferences:
Customers in Netherlands are increasingly leaning towards high-quality and diverse cannabis products. They show a preference for a wide range of strains, including both THC and CBD dominant varieties. Additionally, there is a growing demand for innovative consumption methods such as edibles, oils, and concentrates.

Trends in the market:
One notable trend in the Cannabis market in Netherlands is the rise of specialized cannabis cafes and dispensaries that offer a curated selection of products to cater to different customer needs. These establishments often focus on providing a unique and personalized experience for consumers, contributing to the overall growth of the market.

Local special circumstances:
Netherlands has a long-standing reputation for its tolerant stance towards cannabis use, which has created a unique environment for the development of the market. The country's progressive policies and regulations surrounding cannabis have attracted both local and international players, leading to a diverse and competitive market landscape.

Underlying macroeconomic factors:
The growth of the Cannabis market in Netherlands can also be attributed to favorable macroeconomic conditions, including a stable economy and increasing disposable income among consumers. These factors have contributed to a higher willingness to spend on premium cannabis products, driving overall market expansion.


Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.


  • Revenue
  • Users
  • Key Players
  • Analyst Opinion
  • Global Comparison
  • Methodology
  • Key Market Indicators
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