Market Insights Health OTC Pharmaceuticals

Cold & Cough Remedies - Poland

Poland

In Poland, the revenue in the Cold & Cough Remedies market market reached US$1.18bn in 2024.
It is anticipated that the market will experience an annual growth rate of 8.57% (CAGR 2024-2029).
When compared globally, the in the United States generates the highest revenue in this market, amounting to US$11,190.00m in 2024.
In terms of per person revenues, in Poland generates US$29.39 in 2024.
In Poland, there is a growing demand for natural and herbal remedies in the Cold & Cough Remedies market.

Key regions: United States, Japan, Australia, United Kingdom, China

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Analyst Opinion

The Cold & Cough Remedies market in Poland is experiencing steady growth due to several factors.

Customer preferences: Polish consumers are increasingly concerned about their health and well-being, leading to a growing demand for cold and cough remedies. This is driven by the desire to alleviate symptoms and recover quickly from illnesses. Additionally, there is a rising awareness among consumers about the importance of self-care and prevention, leading to a proactive approach in managing cold and cough symptoms.

Trends in the market: One of the key trends in the Cold & Cough Remedies market in Poland is the shift towards natural and herbal remedies. Consumers are becoming more conscious of the potential side effects of conventional medicines and are seeking alternatives that are perceived as safer and more natural. This has led to an increase in the demand for herbal remedies, such as herbal teas, essential oils, and natural supplements, which are believed to boost the immune system and provide relief from cold and cough symptoms.Another trend in the market is the growing popularity of combination products. These products offer multiple benefits in a single formulation, such as relieving congestion, soothing sore throat, and reducing coughing. Combination products provide convenience to consumers by addressing multiple symptoms at once, while also offering cost savings compared to purchasing individual remedies.

Local special circumstances: Poland has a cold climate, with long and harsh winters. This creates a conducive environment for the spread of cold and flu viruses, leading to a higher incidence of cold and cough symptoms among the population. As a result, there is a constant demand for cold and cough remedies throughout the year, with peak seasons during the winter months.

Underlying macroeconomic factors: The growing middle class in Poland has led to an increase in disposable income, allowing consumers to spend more on healthcare products, including cold and cough remedies. Additionally, the aging population in Poland is driving the demand for cold and cough remedies, as older individuals are more susceptible to respiratory illnesses. Furthermore, the COVID-19 pandemic has heightened awareness about the importance of maintaining a strong immune system, leading to increased demand for cold and cough remedies as a preventive measure.In conclusion, the Cold & Cough Remedies market in Poland is growing steadily due to customer preferences for natural and herbal remedies, the popularity of combination products, the local special circumstances of Poland's cold climate, and underlying macroeconomic factors such as the growing middle class and aging population.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.