Market Insights Health OTC Pharmaceuticals

Vitamins & Minerals - Poland

Poland

In Poland, the revenue in the Vitamins & Minerals market market reaches US$0.87bn in 2024.
It is projected to experience an annual growth rate of 8.36% (CAGR 2024-2029).
When compared globally, in China generates the highest revenue with US$5,328.00m in 2024.
In terms of per person revenues, in Poland generates US$21.51 in 2024.
Poland's growing health-conscious population is driving increased demand for vitamins and minerals in the OTC pharmaceutical market.

Key regions: Japan, United Kingdom, Australia, Germany, Europe

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Analyst Opinion

The Vitamins & Minerals market in Poland is experiencing significant growth due to changing customer preferences and increasing awareness about health and wellness.

Customer preferences: Customers in Poland are increasingly prioritizing their health and are becoming more conscious about the nutritional content of the food they consume. This has led to a growing demand for vitamins and minerals, both as supplements and as ingredients in food and beverages. Additionally, there is a rising trend of consumers seeking natural and organic products, which has further fueled the demand for vitamins and minerals derived from natural sources.

Trends in the market: One of the key trends in the Vitamins & Minerals market in Poland is the increasing popularity of personalized nutrition. Consumers are seeking customized solutions that cater to their specific nutritional needs and goals. This has led to the emergence of personalized vitamin and mineral supplements that are tailored to individual requirements. Furthermore, there is a growing trend of fortifying food and beverages with vitamins and minerals to enhance their nutritional value.Another trend in the market is the rising popularity of functional foods and beverages. These products are fortified with vitamins and minerals to provide additional health benefits beyond basic nutrition. Functional foods and beverages are gaining traction among health-conscious consumers who are looking for convenient ways to incorporate essential nutrients into their diet.

Local special circumstances: Poland has a large aging population, which has contributed to the growth of the Vitamins & Minerals market. Older adults often require additional vitamins and minerals to support their overall health and wellbeing. As a result, there is a high demand for supplements and fortified products among this demographic.

Underlying macroeconomic factors: The growing economy in Poland has resulted in increased disposable income, allowing consumers to spend more on health and wellness products. Rising urbanization and changing lifestyles have also contributed to the demand for vitamins and minerals as consumers seek ways to maintain their health in a fast-paced environment.In conclusion, the Vitamins & Minerals market in Poland is witnessing growth due to changing customer preferences, including a focus on health and wellness, personalized nutrition, and functional foods and beverages. The country's aging population and growing economy are also driving the demand for vitamins and minerals.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.