Pharmacies - Poland

Poland

The Pharmacies market in Poland is projected to achieve a revenue of US$12.11bn in 2024.
It is expected that the market will experience an annual growth rate of 3.64% from 2024 to 2028, resulting in a market volume of US$13.97bn by 2028.
In comparison to other countries, United States is forecasted to generate the highest revenue of US$387.30bn in 2024.
When considering the population figures, each person in Poland is expected to generate a revenue of US$301.20 in 2024.
Poland's pharmacy market is experiencing a surge in demand for over-the-counter medications due to the increasing health consciousness among its population.

Key regions: United States, China, Germany, Japan, Europe

Market

Region

Region comparison

Currency

Analyst Opinion

The Pharmacies market in Poland is experiencing significant growth and development due to several factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences play a crucial role in the development of the Pharmacies market in Poland. Customers are increasingly seeking convenience and accessibility when it comes to purchasing healthcare products and medications. Pharmacies provide a one-stop solution for customers to fulfill their healthcare needs, offering a wide range of products and services. Additionally, customers value the professional advice and expertise provided by pharmacists, who can offer personalized recommendations and guidance on medication usage. Trends in the market also contribute to the growth of the Pharmacies market in Poland. One notable trend is the increasing demand for over-the-counter (OTC) medications. As customers become more health-conscious and proactive in managing their well-being, they are turning to OTC medications for the treatment of common ailments. Pharmacies are well-positioned to meet this demand, offering a wide selection of OTC medications and providing guidance on their appropriate usage. Another trend in the market is the rise of e-pharmacies. With the advent of technology and the growing popularity of online shopping, customers are increasingly turning to e-pharmacies for their healthcare needs. E-pharmacies offer the convenience of ordering medications and healthcare products online, with the added benefit of home delivery. This trend is particularly relevant in Poland, where the internet penetration rate is high and customers are accustomed to online shopping. Local special circumstances also contribute to the growth of the Pharmacies market in Poland. The country has a well-developed healthcare system, with a strong emphasis on primary healthcare. Pharmacies play a vital role in this system, providing accessible and affordable healthcare products and services to the population. Additionally, the Polish government has implemented policies to promote the development of the Pharmacies market, such as allowing pharmacies to expand their range of services and increasing the availability of OTC medications. Underlying macroeconomic factors further support the growth of the Pharmacies market in Poland. The country has experienced steady economic growth in recent years, leading to an increase in disposable income and healthcare expenditure. As people have more money to spend on healthcare, they are more likely to purchase medications and healthcare products from pharmacies. Furthermore, the aging population in Poland is driving demand for healthcare products and services, including medications for chronic conditions. Pharmacies are well-positioned to cater to this growing demographic. In conclusion, the Pharmacies market in Poland is developing and growing due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The convenience and accessibility provided by pharmacies, along with the increasing demand for OTC medications and the rise of e-pharmacies, are driving this positive trend. The well-developed healthcare system and supportive government policies in Poland, coupled with the country's economic growth and aging population, further contribute to the growth of the Pharmacies market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.