Key regions: United Kingdom, Australia, India, Germany, China
The Eye Care (Pharmacies) market in Central & Western Europe is experiencing steady growth, driven by customer preferences for convenient and accessible eye care solutions.
Customer preferences: Customers in Central & Western Europe are increasingly seeking out eye care products and services that are easily accessible and convenient. This has led to a rise in the demand for eye care products available in pharmacies, as customers can easily purchase these products while shopping for other health and beauty items. Additionally, customers prefer products that are affordable and offer effective solutions for common eye problems such as dryness, redness, and allergies.
Trends in the market: One of the key trends in the Eye Care (Pharmacies) market in Central & Western Europe is the increasing popularity of natural and organic eye care products. Customers are becoming more conscious about the ingredients used in the products they use, and are opting for products that are free from harsh chemicals and artificial additives. This trend is driven by a growing awareness of the potential side effects of certain ingredients, as well as a desire for more sustainable and eco-friendly options. Another trend in the market is the rising demand for contact lenses and related products. With an increasing number of people opting for contact lenses as a convenient alternative to glasses, the demand for contact lens solutions, cleaning products, and accessories has also been on the rise. This trend is further fueled by advancements in contact lens technology, such as the development of daily disposable lenses and lenses with enhanced comfort features.
Local special circumstances: In Central & Western Europe, there are certain local special circumstances that impact the Eye Care (Pharmacies) market. One of these is the aging population in many countries, which has led to a higher prevalence of age-related eye conditions such as cataracts and macular degeneration. This has created a growing demand for eye care products and services that cater to these specific conditions, such as specialized eye drops and supplements. Additionally, the high levels of air pollution in some urban areas of Central & Western Europe have contributed to an increase in eye irritation and allergies. This has resulted in a higher demand for eye care products that provide relief from these symptoms, such as eye drops and antihistamines.
Underlying macroeconomic factors: The Eye Care (Pharmacies) market in Central & Western Europe is also influenced by underlying macroeconomic factors. The overall economic growth in the region has led to increased disposable incomes, allowing customers to spend more on healthcare and beauty products, including eye care. Additionally, the growing emphasis on preventive healthcare and wellness has led to a greater focus on maintaining good eye health, driving the demand for eye care products. In conclusion, the Eye Care (Pharmacies) market in Central & Western Europe is growing due to customer preferences for convenient and accessible eye care solutions. The market is witnessing trends such as the popularity of natural and organic eye care products, as well as the increasing demand for contact lenses. Local special circumstances, such as the aging population and high levels of air pollution, also play a role in shaping the market. Overall, the market is driven by underlying macroeconomic factors such as economic growth and the focus on preventive healthcare.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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