The Hand Sanitizer (Pharmacies) market in Argentina is experiencing significant growth due to changing customer preferences and trends in the market.
Customer preferences: Customers in Argentina are increasingly concerned about personal hygiene and cleanliness, which has led to a rise in the demand for hand sanitizers. The COVID-19 pandemic has further heightened these concerns, with people prioritizing the use of hand sanitizers to protect themselves from germs and viruses. As a result, hand sanitizers have become an essential product for many individuals in Argentina.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Argentina is the increasing popularity of alcohol-based hand sanitizers. Alcohol-based hand sanitizers are considered more effective in killing germs and viruses compared to non-alcohol-based alternatives. This trend is driven by the growing awareness among consumers about the importance of using hand sanitizers with a high alcohol content to ensure proper disinfection. Another trend in the market is the rising demand for portable hand sanitizers. Customers in Argentina are looking for convenient and travel-friendly options that can be easily carried in their bags or pockets. This trend is fueled by the need for on-the-go hand hygiene, especially in public places where access to soap and water may be limited.
Local special circumstances: Argentina has a well-established pharmacy sector, with pharmacies being the primary distribution channel for hand sanitizers. Pharmacies in Argentina play a crucial role in providing essential healthcare products, including hand sanitizers, to the general public. The strong presence of pharmacies in the country ensures easy accessibility and availability of hand sanitizers to the customers.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Argentina is also influenced by underlying macroeconomic factors. The country's economy has been facing challenges in recent years, including inflation and currency devaluation. These factors have led to increased price sensitivity among consumers, who are looking for affordable hand sanitizer options. As a result, manufacturers and retailers are focusing on offering competitively priced hand sanitizers to cater to the needs of price-conscious customers. In conclusion, the Hand Sanitizer (Pharmacies) market in Argentina is witnessing growth due to changing customer preferences, such as the preference for alcohol-based sanitizers and portable options. The strong presence of pharmacies in the country ensures easy accessibility of hand sanitizers to the general public. Additionally, underlying macroeconomic factors, such as price sensitivity, also influence the market dynamics. Overall, the market is expected to continue growing as customers prioritize personal hygiene and cleanliness in their daily lives.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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