Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Benelux

Benelux

Revenue in the Hand Sanitizer market is projected to reach US$22.51m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.64%, resulting in a market volume of US$25.97m by 2028.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$0.75 are generated in 2024.

Key regions: Japan, Germany, Europe, Australia, France

Market

Region

Region comparison

Currency

Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Benelux has been experiencing significant growth in recent years.

Customer preferences: Customers in Benelux have shown a growing preference for hand sanitizers, particularly those available in pharmacies. This can be attributed to the increasing awareness about the importance of hand hygiene in preventing the spread of diseases. Additionally, the convenience of purchasing hand sanitizers from pharmacies, which are easily accessible to the general public, has also contributed to the market growth.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Benelux is the rising demand for organic and natural hand sanitizers. Consumers are becoming more conscious about the ingredients used in personal care products, including hand sanitizers, and are opting for products that are free from harmful chemicals. This trend is in line with the overall shift towards natural and eco-friendly products observed in the region. Another trend in the market is the increasing availability of hand sanitizers with added benefits, such as moisturizing properties or fragrance. Manufacturers are constantly innovating to cater to the diverse needs and preferences of consumers. This trend is driven by the desire for multi-functional products that not only sanitize hands but also provide additional benefits.

Local special circumstances: The Hand Sanitizer (Pharmacies) market in Benelux is influenced by the region's high population density and urbanization. The concentration of people in urban areas increases the risk of disease transmission, leading to a higher demand for hand sanitizers. Additionally, the region's well-developed healthcare system and emphasis on public health further contribute to the market growth.

Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Benelux is also influenced by macroeconomic factors. The region has a high standard of living and strong purchasing power, allowing consumers to afford and prioritize personal hygiene products. Furthermore, the COVID-19 pandemic has significantly increased the demand for hand sanitizers, as people became more conscious about hygiene and sanitation. This surge in demand is expected to continue even after the pandemic, as the importance of hand hygiene has been ingrained in public consciousness. In conclusion, the Hand Sanitizer (Pharmacies) market in Benelux is experiencing growth due to customer preferences for hygiene products, the availability of organic and multi-functional hand sanitizers, local special circumstances such as high population density and urbanization, and underlying macroeconomic factors including the region's high standard of living and the impact of the COVID-19 pandemic.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.