Market Insights Health Pharmacies OTC Products

Hand Sanitizer (Pharmacies) - Denmark

Denmark

Revenue in the Hand Sanitizer market is projected to reach US$0.96m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.51%, resulting in a market volume of US$1.06m by 2028.
In global comparison, most revenue will be generated in China (US$385.20m in 2024).
In relation to total population figures, per person revenues of US$0.16 are generated in 2024.

Key regions: Japan, Germany, Europe, Australia, France

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Analyst Opinion

The Hand Sanitizer (Pharmacies) market in Denmark has been experiencing significant growth in recent years.

Customer preferences: Customers in Denmark have shown a growing preference for hand sanitizers as a convenient and effective way to maintain hygiene. This preference is driven by increasing awareness about the importance of hand hygiene in preventing the spread of germs and diseases. Additionally, customers appreciate the ease of use and portability of hand sanitizers, making them a popular choice for on-the-go use.

Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in Denmark is the increasing demand for organic and natural hand sanitizers. Customers are becoming more conscious about the ingredients used in personal care products and are actively seeking out products that are free from harmful chemicals. This trend aligns with the overall shift towards sustainable and eco-friendly products in the consumer market. Another trend in the market is the rising popularity of scented hand sanitizers. Customers are increasingly looking for hand sanitizers that not only kill germs but also provide a pleasant fragrance. This trend reflects the growing importance of sensory experiences in personal care products.

Local special circumstances: Denmark has a well-developed healthcare system and a high level of public health awareness. This has contributed to the strong demand for hand sanitizers in the country. Additionally, the government has implemented strict regulations and guidelines for personal care products, ensuring that only safe and effective products are available in the market. This has further boosted customer confidence in hand sanitizers sold in pharmacies.

Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Denmark has also been influenced by macroeconomic factors. The country has a high disposable income and a strong consumer culture, which has resulted in increased spending on personal care products. Furthermore, the COVID-19 pandemic has heightened the importance of hand hygiene, leading to a surge in demand for hand sanitizers. This trend is expected to continue in the coming years as customers prioritize health and hygiene. In conclusion, the Hand Sanitizer (Pharmacies) market in Denmark is experiencing growth due to customer preferences for convenient and effective hygiene products. The market is characterized by trends such as the demand for organic and scented hand sanitizers. Local special circumstances, including a well-developed healthcare system and strict regulations, have contributed to the market's growth. Additionally, macroeconomic factors such as high disposable income and the COVID-19 pandemic have further fueled the demand for hand sanitizers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.