The Hand Sanitizer (Pharmacies) market in Italy has experienced significant growth in recent years.
Customer preferences: Customers in Italy have shown a growing preference for hand sanitizers purchased from pharmacies. This can be attributed to the perception that these products are more reliable and of higher quality compared to those available in other retail channels. Additionally, pharmacies are seen as trusted sources of healthcare products, and customers feel more confident in purchasing hand sanitizers from these establishments.
Trends in the market: One major trend in the Hand Sanitizer (Pharmacies) market in Italy is the increasing demand for natural and organic hand sanitizers. Consumers are becoming more conscious of the ingredients used in these products and are actively seeking options that are free from harmful chemicals. This trend aligns with the overall shift towards natural and sustainable products in the personal care industry. Another trend in the market is the rising popularity of travel-sized hand sanitizers. With an increasing number of people traveling both domestically and internationally, there is a growing need for portable and convenient hand sanitizing solutions. These travel-sized hand sanitizers are especially popular among frequent travelers and individuals who prioritize hygiene on the go.
Local special circumstances: Italy has a strong pharmacy culture, with a large number of pharmacies spread across the country. This provides consumers with easy access to hand sanitizers and other healthcare products. The presence of knowledgeable pharmacists in these establishments also contributes to the popularity of hand sanitizers purchased from pharmacies.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Italy has been influenced by various macroeconomic factors. One such factor is the increasing awareness of hygiene and the importance of hand sanitization, especially in light of the COVID-19 pandemic. This heightened awareness has led to a surge in demand for hand sanitizers across all retail channels, including pharmacies. Additionally, the growing emphasis on personal hygiene and the prevention of infectious diseases has led to a long-term change in consumer behavior. Hand sanitizers have become a staple product for many individuals, and this sustained demand has contributed to the growth of the market. In conclusion, the Hand Sanitizer (Pharmacies) market in Italy is experiencing growth due to customer preferences for reliable and high-quality products, as well as the increasing demand for natural and organic options. The popularity of travel-sized hand sanitizers and the strong pharmacy culture in Italy also contribute to the market's development. These trends are further supported by the heightened awareness of hygiene and the importance of hand sanitization, driven by the COVID-19 pandemic and the overall emphasis on personal hygiene.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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