The Hand Sanitizer (Pharmacies) market in North Macedonia has witnessed significant growth in recent years.
Customer preferences: Hand sanitizers have become an essential part of daily life for consumers in North Macedonia. The increasing awareness about hygiene and the importance of hand sanitization has led to a surge in the demand for hand sanitizers in pharmacies. Customers prefer hand sanitizers that are effective in killing germs and bacteria, while also being gentle on the skin. They also look for products that are convenient to use and portable, allowing them to carry it with them wherever they go.
Trends in the market: One of the key trends in the Hand Sanitizer (Pharmacies) market in North Macedonia is the growing preference for natural and organic hand sanitizers. Consumers are becoming more conscious about the ingredients used in the products they use, and are opting for hand sanitizers that are free from harsh chemicals and artificial fragrances. This trend is driven by the increasing focus on health and wellness, as well as the rising popularity of eco-friendly and sustainable products. Another trend in the market is the increasing use of online platforms for purchasing hand sanitizers. With the convenience of online shopping and the wide range of options available, more and more consumers are turning to online platforms to purchase their hand sanitizers. This trend has been further accelerated by the COVID-19 pandemic, which has led to an increase in online shopping across various product categories.
Local special circumstances: In North Macedonia, the Hand Sanitizer (Pharmacies) market is also influenced by local regulations and guidelines. The government has implemented strict regulations regarding the production and sale of hand sanitizers to ensure their quality and efficacy. This has led to a rise in the number of licensed pharmacies selling hand sanitizers, as consumers prefer to purchase from trusted sources.
Underlying macroeconomic factors: The growth of the Hand Sanitizer (Pharmacies) market in North Macedonia can be attributed to several underlying macroeconomic factors. The increasing disposable income of consumers has led to higher spending on personal care products, including hand sanitizers. Additionally, the rising awareness about the importance of hand hygiene, especially in the wake of the COVID-19 pandemic, has further fueled the demand for hand sanitizers. In conclusion, the Hand Sanitizer (Pharmacies) market in North Macedonia is witnessing significant growth due to the increasing customer preferences for effective and convenient hand sanitizers. The market is also influenced by trends such as the preference for natural and organic products, as well as the shift towards online shopping. Local regulations and guidelines, along with underlying macroeconomic factors, are further driving the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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