The Hand Sanitizer (Pharmacies) market in South America has been experiencing significant growth in recent years.
Customer preferences: Customers in South America have shown a strong preference for hand sanitizers purchased from pharmacies. This is due to the trust and reliability associated with these establishments, as well as the convenience of being able to purchase hand sanitizers along with other healthcare products. Additionally, many customers prefer hand sanitizers that are alcohol-based, as they are believed to be more effective in killing germs and bacteria.
Trends in the market: One major trend in the Hand Sanitizer (Pharmacies) market in South America is the increasing demand for natural and organic hand sanitizers. This is driven by a growing awareness and preference for products that are free from harsh chemicals and are considered more environmentally friendly. As a result, pharmacies are stocking a wider range of natural and organic hand sanitizers to cater to this demand. Another trend in the market is the rising popularity of scented hand sanitizers. Customers are increasingly looking for hand sanitizers that not only kill germs but also leave a pleasant fragrance on their hands. Pharmacies have responded to this trend by offering a variety of scented hand sanitizers, including floral, fruity, and herbal scents.
Local special circumstances: One of the special circumstances in the Hand Sanitizer (Pharmacies) market in South America is the high prevalence of infectious diseases, such as dengue fever and Zika virus. This has led to an increased awareness and concern about personal hygiene, including the use of hand sanitizers. As a result, the demand for hand sanitizers in South America has been consistently high, with pharmacies being the preferred distribution channel.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in South America is also influenced by several macroeconomic factors. One of these factors is the increasing urbanization and population growth in the region. As more people move to cities and urban areas, the demand for healthcare products, including hand sanitizers, is expected to rise. Another macroeconomic factor is the growing middle class in South America. As more people enter the middle class, they have more disposable income to spend on healthcare products. This has led to an increase in the demand for hand sanitizers, as customers become more conscious of their health and hygiene. In conclusion, the Hand Sanitizer (Pharmacies) market in South America is experiencing growth due to customer preferences for pharmacy-purchased products, the increasing demand for natural and scented hand sanitizers, the high prevalence of infectious diseases, and underlying macroeconomic factors such as urbanization and the growing middle class.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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