The Hand Sanitizer (Pharmacies) market in Thailand has been experiencing significant growth in recent years. Customer preferences for hand sanitizers have shifted due to the increased awareness of the importance of hand hygiene, especially in the wake of the COVID-19 pandemic. This has led to a surge in demand for hand sanitizers, particularly in pharmacies.
Customer preferences: Customers in Thailand have become more conscious of the need for hand hygiene, leading to an increased demand for hand sanitizers. This shift in preference can be attributed to several factors. Firstly, the COVID-19 pandemic has heightened awareness about the importance of hand hygiene in preventing the spread of infectious diseases. Secondly, the convenience and ease of use of hand sanitizers make them a preferred choice for many consumers. Lastly, the availability of a wide range of hand sanitizer products with different fragrances and formulations has also contributed to the growing popularity of hand sanitizers among customers.
Trends in the market: The Hand Sanitizer (Pharmacies) market in Thailand has witnessed several trends in recent years. Firstly, there has been a rise in the number of pharmacies offering hand sanitizers to cater to the increasing demand. Pharmacies have become a preferred distribution channel for hand sanitizers due to their accessibility and the trust customers place in these establishments. In addition, pharmacies often stock a wide range of hand sanitizer brands, allowing customers to choose from a variety of options. Another trend in the market is the growing demand for natural and organic hand sanitizers. Customers are becoming more conscious of the ingredients used in hand sanitizers and are opting for products that are free from harmful chemicals. This trend is in line with the global shift towards natural and organic personal care products.
Local special circumstances: Thailand has a unique cultural context that influences customer preferences in the Hand Sanitizer (Pharmacies) market. Thai people place great importance on personal hygiene and cleanliness. This cultural emphasis on cleanliness has contributed to the increased demand for hand sanitizers. Additionally, the hot and humid climate in Thailand makes hand sanitizers a convenient option for maintaining hand hygiene on-the-go.
Underlying macroeconomic factors: The Hand Sanitizer (Pharmacies) market in Thailand is also influenced by underlying macroeconomic factors. The country has a growing middle class with increasing disposable income, which has led to higher spending on personal care products, including hand sanitizers. Furthermore, the government's efforts to promote public health and hygiene have also contributed to the growth of the hand sanitizer market. In conclusion, the Hand Sanitizer (Pharmacies) market in Thailand is experiencing significant growth due to the increased awareness of hand hygiene and the convenience of hand sanitizers. Customer preferences have shifted towards hand sanitizers, leading to a surge in demand. Pharmacies have become a preferred distribution channel, and there is a growing demand for natural and organic hand sanitizers. The cultural emphasis on cleanliness and the country's macroeconomic factors also contribute to the development of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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