Key regions: Canada, United States, France, Europe, United Kingdom
The Skin Treatment (Pharmacies) market in Romania has been experiencing significant growth in recent years, driven by changing customer preferences and trends in the market. Customer preferences in the Skin Treatment (Pharmacies) market in Romania have shifted towards more natural and organic products. Consumers are increasingly concerned about the ingredients used in skincare products and are seeking out products that are free from harmful chemicals and artificial additives. This preference for natural products has led to an increase in demand for organic skincare brands, as well as products that are cruelty-free and environmentally friendly. In addition to natural and organic products, customers in Romania are also looking for skincare solutions that target specific concerns. Anti-aging products, acne treatments, and products that address hyperpigmentation are particularly popular in the market. Customers are willing to invest in high-quality skincare products that deliver visible results and address their specific skin concerns. Trends in the Skin Treatment (Pharmacies) market in Romania also reflect global trends in the skincare industry. The market has seen a rise in the popularity of multi-step skincare routines, influenced by the Korean beauty trend. Customers are adopting a more comprehensive approach to skincare, using a combination of cleansers, toners, serums, moisturizers, and masks to achieve healthy and glowing skin. This trend has led to an increase in sales of skincare sets and kits that include multiple products. Local special circumstances in Romania have also contributed to the development of the Skin Treatment (Pharmacies) market. The country has a well-established pharmacy network, with pharmacies being a trusted source for skincare products. Pharmacies in Romania often have knowledgeable staff who can provide personalized advice and recommendations to customers, creating a positive shopping experience. This has further fueled the growth of the market as customers rely on the expertise of pharmacy staff to guide their skincare purchases. Underlying macroeconomic factors in Romania, such as increasing disposable income and a growing middle class, have also played a role in the development of the Skin Treatment (Pharmacies) market. As consumers have more purchasing power, they are able to invest in higher-end skincare products and are willing to spend more on their skincare routines. This has created opportunities for both local and international skincare brands to expand their presence in the market and cater to the growing demand. In conclusion, the Skin Treatment (Pharmacies) market in Romania is experiencing growth due to changing customer preferences, including a preference for natural and organic products, as well as a focus on addressing specific skincare concerns. Trends in the market, such as the adoption of multi-step skincare routines, reflect global skincare trends. The local special circumstances of a well-established pharmacy network and knowledgeable pharmacy staff contribute to the market's development. Underlying macroeconomic factors, such as increasing disposable income, also play a role in the growth of the market.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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