The Hand Sanitizer (Pharmacies) market in Romania has been experiencing significant growth in recent years. Customer preferences have shifted towards increased hygiene practices, leading to a higher demand for hand sanitizers. Additionally, local special circumstances and underlying macroeconomic factors have contributed to the development of the market. Customer preferences in Romania have been influenced by global trends towards improved hygiene practices. The COVID-19 pandemic has raised awareness about the importance of hand hygiene, leading to a higher demand for hand sanitizers. Customers are now prioritizing products that offer effective protection against germs and viruses. As a result, there has been an increased demand for hand sanitizers with higher alcohol content and additional antimicrobial properties. Trends in the Hand Sanitizer (Pharmacies) market in Romania are also driven by local factors. The country has a well-developed pharmacy sector, with a wide network of pharmacies across the country. Pharmacies are considered a trusted source for healthcare products, including hand sanitizers. This has led to an increase in the availability of hand sanitizers in pharmacies, making it convenient for customers to purchase these products. Local special circumstances in Romania have further contributed to the development of the Hand Sanitizer (Pharmacies) market. The country has a high population density, particularly in urban areas. This has resulted in a higher risk of disease transmission and a greater need for hand sanitizers. Additionally, Romania has a strong tourism industry, attracting visitors from around the world. With increased travel, there is a higher demand for hand sanitizers among both tourists and locals. Underlying macroeconomic factors have also played a role in the growth of the Hand Sanitizer (Pharmacies) market in Romania. The country has experienced steady economic growth in recent years, leading to increased disposable income among consumers. This has allowed customers to spend more on personal care products, including hand sanitizers. Furthermore, the government has implemented regulations and guidelines promoting hygiene practices, which has further driven the demand for hand sanitizers. In conclusion, the Hand Sanitizer (Pharmacies) market in Romania has seen significant development due to customer preferences for improved hygiene practices, local special circumstances such as population density and tourism, and underlying macroeconomic factors such as economic growth and government regulations. The market is expected to continue growing as customers prioritize hand hygiene and the importance of preventing the spread of germs and viruses.
Data coverage:
The data encompasses B2C enterprises. Figures are based on offline and online spending by consumers, including VAT. Not included are B2B and B2G sales, or other pharmaceutical sales through hospitals or retail stores such as supermarkets.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market market. As a basis for evaluating markets, we use industry associations, third-party studies and reports and survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as healthcare expenditure per country, consumer healthcare spending, GDP and internet penetration. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods. For forecasting digital trends such as the online-pharmacy sales share we use exponential trend smoothing and the s-curve method. The main drivers are healthcare expenditure per country and consumer healthcare spending.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. GCS data is reweighted for representativeness.
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