Vegetables - Italy

  • Italy
  • Gross production value in Vegetables market is projected to amount to US$0.63bn in 2024. An annual growth rate of 2.67% is expected (CAGR 2024-2028), resulting in gross production value of US$0.70bn in 2028.
  • The import value in Vegetables market is projected to amount to US$0.9bn in 2024. An annual growth rate of 2.34% is expected (CAGR 2024–2028).
  • The export value in Vegetables market is projected to amount to US$1.9bn in 2024. An annual growth rate of 3.89% is expected (CAGR 2024–2028).

Key regions: Germany, Brazil, Spain, Italy, United Kingdom

Region comparison

Analyst Opinion

Italy, known for its rich culinary heritage, has a thriving vegetables market that is constantly evolving.

Customer preferences:
Italians have a strong preference for fresh, locally sourced and organic produce. This preference for high-quality vegetables has led to the growth of small-scale farmers and specialized stores that cater to this demand. Additionally, there has been a growing interest in plant-based diets, which has further fueled the demand for vegetables in the country.

Trends in the market:
One trend that has been observed in the Italian vegetables market is the increasing popularity of heirloom vegetables. These are varieties of vegetables that have been passed down through generations and are prized for their unique flavors and textures. Another trend is the growing demand for convenience, which has led to the introduction of pre-cut, pre-washed and packaged vegetables in supermarkets.

Local special circumstances:
Italy's diverse climate and geography have led to the development of a wide variety of vegetables that are unique to specific regions. For example, the San Marzano tomato, which is grown in the volcanic soil around Mount Vesuvius, is considered to be one of the best tomatoes in the world. Similarly, the artichokes from the town of Ladispoli are known for their tender, meaty leaves and nutty flavor.

Underlying macroeconomic factors:
Italy's agriculture sector is an important contributor to the country's economy, and the government has implemented policies to support small-scale farmers and promote sustainable agriculture practices. Additionally, Italy's strong culinary tradition and reputation for high-quality produce have helped to drive demand for vegetables both domestically and internationally. However, the sector is also facing challenges such as climate change, water scarcity and competition from imports.


Data coverage:

The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.


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