Key regions: Germany, Italy, Brazil, United States, United Kingdom
Italy, known for its rich cuisine and food culture, has a thriving cereal market that caters to the diverse tastes and preferences of its consumers.
Customer preferences: Italian consumers have a strong preference for traditional cereal products such as pasta, bread, and pizza, which are an integral part of the Italian diet. However, there has been a growing demand for healthier cereal options such as whole-grain bread, muesli, and granola, reflecting the global trend towards healthier eating habits. Convenience is also a key factor for Italian consumers, with ready-to-eat cereals and snack bars gaining popularity among busy urbanites.
Trends in the market: The Italian cereal market has been witnessing a shift towards organic and sustainable products, with consumers increasingly concerned about the environmental impact of their food choices. This has led to the emergence of small-scale organic cereal producers, who cater to the niche market of health-conscious consumers. Another trend that has been gaining traction is the use of alternative grains such as quinoa, amaranth, and spelt, which are perceived as healthier and more nutritious than traditional wheat-based products.
Local special circumstances: Italy's strong agricultural tradition and diverse regional cuisines have contributed to the development of a highly fragmented cereal market, with a wide variety of products and brands available across the country. This has created opportunities for small-scale producers to enter the market and cater to local tastes and preferences. However, the dominance of large multinational companies such as Barilla and Nestle presents a challenge for smaller players looking to gain a foothold in the market.
Underlying macroeconomic factors: Italy's sluggish economy and high unemployment rate have had an impact on the cereal market, with consumers becoming increasingly price-sensitive and opting for cheaper alternatives. However, the growing trend towards healthier and organic products has created opportunities for premium brands to differentiate themselves and cater to a niche market. The COVID-19 pandemic has also had an impact on the cereal market, with consumers stocking up on pantry staples such as pasta and bread during lockdowns. However, the long-term impact of the pandemic on consumer behavior and the cereal market remains to be seen.
Data coverage:
The data encompasses B2B. Figures are based on the value of gross production in the agriculture market, which values of production are calculated by multiplying gross production by output prices at the farm gate.Modeling approach:
Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use resources from the Statista platform as well as annual financial reports of the market-leading companies and industry associations, third-party studies and reports, national statistical offices, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting agriculture products due to the non-linear growth of this market, especially because of the direct impact of climate change on the market.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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