Motorcycles - Europe

  • Europe
  • In 2024, the projected revenue in the Motorcycles market in Europe is estimated to reach US$17.30bn.
  • This market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.04%, resulting in a projected market volume of US$22.12bn by 2029.
  • The largest segment in this market is On-road Motorcycles, which is projected to have a market volume of US$13.00bn in 2024.
  • Furthermore, it is anticipated that the unit sales of Motorcycles market in Europe will reach 2.11m motorcyles by 2029.
  • The volume weighted average price of Motorcycles market in this market is expected to amount to US$10.34k in 2024.
  • Considering the motorcycle unit sales share in 2024, Other is expected to have the highest market share in Europe, accounting for 44.6%.
  • Additionally, the value market share of Other in Europe is projected to stand at 38.1% in 2024.
  • From an international perspective, it is noteworthy that the highest revenue in the Motorcycles market will be generated India, with an estimated value of US$32,110.00m in 2024.
  • In Italy, the demand for vintage motorcycles is rising, as enthusiasts seek to relive the country's rich motorcycling history.

Key regions: Thailand, Italy, Indonesia, Spain, Germany

Region comparison

Analyst Opinion

The Motorcycles market in Europe has been experiencing significant growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the European Motorcycles market have been shifting towards more environmentally friendly and fuel-efficient options. With increasing concerns about climate change and air pollution, there is a growing demand for electric motorcycles and scooters. Customers are also looking for motorcycles that offer a balance between performance and fuel efficiency, as well as those that provide comfort and safety features. One of the key trends in the European Motorcycles market is the rise of urban mobility solutions. As cities become more congested and parking spaces become scarce, motorcycles and scooters are becoming popular choices for commuting. They offer a convenient and cost-effective mode of transportation, allowing riders to navigate through traffic and find parking easily. This trend is particularly strong in densely populated cities, where motorcycles and scooters can provide a practical alternative to cars. Another trend in the market is the growing popularity of adventure motorcycles. These motorcycles are designed for long-distance travel and off-road adventures, appealing to riders who seek exploration and adventure. The trend towards adventure motorcycles is driven by the desire for freedom and the thrill of exploring new places. It is also influenced by the increasing popularity of adventure tourism and the availability of off-road trails and routes across Europe. In addition to customer preferences and market trends, there are also local special circumstances that impact the Motorcycles market in Europe. Each country has its own unique regulations and infrastructure for motorcycles, which can affect the demand and availability of different types of motorcycles. For example, some countries have specific licensing requirements for motorcycles, while others have restrictions on certain types of motorcycles, such as high-performance bikes. The availability of charging infrastructure for electric motorcycles is also an important factor to consider. Underlying macroeconomic factors also play a role in shaping the Motorcycles market in Europe. Economic growth and disposable income levels influence the affordability and demand for motorcycles. In countries with strong economies and high disposable incomes, there is a greater potential for growth in the market. On the other hand, economic downturns can lead to a decrease in consumer spending and a slowdown in the market. Overall, the Motorcycles market in Europe is driven by customer preferences for environmentally friendly and fuel-efficient options, as well as the need for urban mobility solutions and adventure motorcycles. Local regulations and infrastructure, as well as underlying macroeconomic factors, also contribute to the development of the market. As the market continues to evolve, it is important for manufacturers and retailers to understand and adapt to these trends and circumstances in order to stay competitive.


Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.


  • Unit Sales
  • Analyst Opinion
  • Revenue
  • Price
  • Global Comparison
  • Methodology
  • Key Market Indicators
Please wait


Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)