Bicycles - Europe

  • Europe
  • The Bicycles market in Europe is expected to generate a projected revenue of US$27.89bn in 2024.
  • This revenue is projected to experience an annual growth rate of 1.82%, resulting in a market volume of US$30.52bn by 2029.
  • By 2029, unit sales in the Bicycles market are expected to reach 22.52m bicycles.
  • In 2024, the volume weighted average price of Bicycles market in Europe is anticipated to be US$1.24k.
  • From an international perspective, it is evident that China will generate the highest revenue in the Bicycles market, with US$12,370m in 2024.
  • The Netherlands is leading the way in Europe's bicycle market, with a strong culture of cycling and extensive infrastructure supporting this trend.
Region comparison

Analyst Opinion

The Bicycles market in Europe is experiencing significant growth and development. Customer preferences are shifting towards more sustainable and eco-friendly modes of transportation, leading to an increased demand for bicycles. Additionally, the market is being driven by several trends, such as the rise of e-bikes and the popularity of cycling as a recreational activity. Local special circumstances, such as the presence of dedicated cycling infrastructure and government initiatives to promote cycling, are also contributing to the growth of the market. Furthermore, underlying macroeconomic factors, such as increasing urbanization and rising disposable incomes, are fueling the demand for bicycles in Europe.

Customer preferences:
In recent years, there has been a noticeable shift in customer preferences towards more sustainable and eco-friendly modes of transportation. As a result, the demand for bicycles has been steadily increasing. Customers are increasingly choosing bicycles as a means of commuting, as they offer a cost-effective and environmentally friendly alternative to cars or public transport. Moreover, bicycles are seen as a healthier option, promoting physical activity and reducing carbon emissions.

Trends in the market:
One of the key trends in the European Bicycles market is the rise of e-bikes. E-bikes, which are equipped with electric motors, are becoming increasingly popular among consumers. The electric assist provided by these bikes makes cycling easier and more accessible, appealing to a wider range of customers. The demand for e-bikes is particularly high in urban areas, where they offer a convenient and efficient mode of transportation. Another trend in the market is the growing popularity of cycling as a recreational activity. Many Europeans are embracing cycling as a way to stay active and explore their surroundings. This trend is supported by the presence of dedicated cycling infrastructure, such as bike lanes and cycling paths, which make it safer and more enjoyable for people to cycle. Additionally, cycling events and tours are gaining popularity, attracting tourists and contributing to the growth of the market.

Local special circumstances:
Europe has a strong cycling culture, with several countries known for their cycling-friendly infrastructure and initiatives. For example, countries like the Netherlands and Denmark have well-developed cycling networks, with dedicated bike lanes and infrastructure that make cycling safe and convenient. These local special circumstances have created a favorable environment for the growth of the Bicycles market in Europe. Furthermore, governments in Europe are actively promoting cycling as a sustainable mode of transportation. They are implementing initiatives such as bike-sharing programs, subsidies for purchasing bicycles, and the development of cycling infrastructure. These efforts are aimed at encouraging more people to choose bicycles as a means of transportation, further driving the growth of the market.

Underlying macroeconomic factors:
The growth of the Bicycles market in Europe is also influenced by underlying macroeconomic factors. Increasing urbanization is leading to greater congestion and pollution in cities, prompting people to seek alternative modes of transportation. Bicycles offer a practical solution to these challenges, as they are efficient, cost-effective, and environmentally friendly. Moreover, rising disposable incomes in Europe are enabling more people to afford bicycles. As people's purchasing power increases, they are more likely to invest in bicycles as a mode of transportation or for recreational purposes. This, in turn, is driving the demand for bicycles in the market. In conclusion, the Bicycles market in Europe is experiencing significant growth and development due to shifting customer preferences towards sustainable transportation, the rise of e-bikes, the popularity of cycling as a recreational activity, local special circumstances such as cycling infrastructure and government initiatives, and underlying macroeconomic factors like increasing urbanization and rising disposable incomes. These factors are contributing to the growth of the market and are expected to continue driving its expansion in the future.


Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of bicycles and the respective average prices for bicycles.

Modeling approach:

Market sizes are determined through a Bottom-Up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use publications of industry associations, expert blogs, and data provided by governments and scientific institutions. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, population, and consumer spending per capita (based on current prices). This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the ARIMA time series forecast and forecasts based on previous growth rates are well suited for forecasting the future demand for bicycles due to the brick and mortar nature of this market. The main drivers are GDP, consumer spending per capita, and population.

Additional notes:

The data is modeled using current exchange rates. The market is updated once a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).


  • Unit Sales
  • Analyst Opinion
  • Revenue
  • Price
  • Electric Bike Share
  • Global Comparison
  • Methodology
  • Key Market Indicators
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