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Bike-sharing - Norway

Norway

Norway is expected to witness a significant rise in revenue in the Bike-sharing market.
It is projected to reach US$5.25m in 2024, with an annual growth rate of 2.61% (CAGR 2024-2028).
This growth is expected to result in a projected market volume of US$5.82m by 2028.
The number of users in this market is expected to reach 162.90k users by 2028, with a user penetration rate of 3.0% in 2024 and 2.9% by 2028.
The average revenue per user (ARPU) is estimated to be US$32.23.
Online sales are expected to contribute 100% of total revenue in this market by 2028.
In global comparison, it is noteworthy that China is projected to generate the most revenue - US$5,870m in 2024.
Norway's bike-sharing market is thriving due to the country's strong cycling culture and government initiatives promoting sustainable transportation.

Key regions: Thailand, China, Germany, Saudi Arabia, United States

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

Market

Region

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Analyst Opinion

The Bike-sharing market in Norway has been experiencing significant growth in recent years, driven by changing consumer preferences and favorable local circumstances. Customer preferences in the Bike-sharing market in Norway have shifted towards more sustainable and convenient transportation options. With an increasing focus on environmental sustainability, consumers are looking for alternatives to traditional modes of transportation that are more eco-friendly. Bike-sharing services provide a convenient and affordable solution for short-distance travel, allowing users to easily access bikes for their daily commute or leisure activities. Additionally, the rise of digital platforms and mobile applications has made it easier for customers to locate and rent bikes, further contributing to the popularity of bike-sharing services. One of the key trends in the Bike-sharing market in Norway is the integration of electric bikes (e-bikes) into the rental fleet. E-bikes offer an enhanced riding experience, as they provide assistance with pedaling and can cover longer distances with less effort. This trend is driven by the growing demand for electric vehicles and the desire for a more comfortable and efficient mode of transportation. E-bikes also appeal to a wider range of customers, including those who may have physical limitations or prefer a more leisurely ride. Another trend in the market is the expansion of bike-sharing services beyond major cities. While bike-sharing initially gained popularity in urban areas, there is now a growing demand for these services in smaller towns and rural areas. This trend can be attributed to the increasing popularity of cycling as a recreational activity and the desire to explore and experience nature. Bike-sharing companies are expanding their operations to cater to this demand, providing bikes in popular tourist destinations and scenic areas. Local special circumstances in Norway have also contributed to the development of the Bike-sharing market. Norway has a strong cycling culture, with a high percentage of the population regularly using bikes for transportation and recreation. The country's well-developed cycling infrastructure, including dedicated bike lanes and paths, makes it easier and safer for people to cycle. Additionally, the government has implemented policies and initiatives to promote cycling and reduce car usage, such as subsidies for electric bikes and investment in cycling infrastructure. Underlying macroeconomic factors, such as the growing urbanization and increasing disposable income levels, have also played a role in the growth of the Bike-sharing market in Norway. As more people move to cities and face congestion and limited parking options, bike-sharing services provide a convenient and efficient alternative to car ownership. The rising disposable income levels have also made it easier for consumers to afford bike-sharing services, as the cost of renting a bike is relatively low compared to car ownership or public transportation. Overall, the Bike-sharing market in Norway is developing rapidly due to changing customer preferences, favorable local circumstances, and underlying macroeconomic factors. The integration of e-bikes, expansion into rural areas, and the country's strong cycling culture are driving the growth of the market. With the continued focus on sustainability and the increasing popularity of cycling, the Bike-sharing market in Norway is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.