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Bike-sharing - Switzerland

Switzerland

Switzerland is expected to witness a surge in revenue in the Bike-sharing market, projected to reach US$9.88m by 2024.
The revenue is expected to grow annually at a rate of 2.01%, resulting in a projected market volume of US$10.70m by 2028.
The number of users is expected to reach 268.10k users by 2028, with a user penetration of 3.0% in 2024 and 3.0% by 2028.
The projected average revenue per user (ARPU) is US$36.86.
Furthermore, 100% of the total revenue in the Bike-sharing market is anticipated to be generated through online sales by 2028.
In comparison to other countries, China is expected to generate the highest revenue of US$5,870m in 2024.
Switzerland's bike-sharing market is thriving due to the country's strong cycling culture and well-maintained infrastructure.

Key regions: Thailand, China, Germany, Saudi Arabia, United States

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

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Analyst Opinion

The Bike-sharing market in Switzerland has been experiencing significant growth in recent years, driven by changing customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Switzerland, customers are increasingly valuing convenience, flexibility, and sustainability when it comes to transportation. Bike-sharing services offer a convenient and flexible alternative to traditional modes of transportation, allowing users to easily access bikes for short trips or last-mile connectivity. Furthermore, the emphasis on sustainability in Switzerland has led to a growing interest in eco-friendly transportation options, with bike-sharing being seen as a greener alternative to cars or public transportation.

Trends in the market: One of the key trends in the Bike-sharing market in Switzerland is the adoption of dockless bike-sharing systems. Unlike traditional dock-based systems, dockless bike-sharing allows users to pick up and drop off bikes anywhere within a designated area, using GPS technology to track the bikes. This trend has gained popularity in Switzerland as it offers greater convenience and flexibility for users, eliminating the need to find and return bikes to specific docking stations. Another trend in the market is the integration of bike-sharing services with other modes of transportation. Many bike-sharing companies in Switzerland are partnering with public transportation providers to offer seamless multi-modal journeys. This integration allows users to easily combine bike-sharing with buses, trains, or trams, enhancing the overall transportation experience and encouraging more people to use bikes for short trips.

Local special circumstances: Switzerland's well-developed cycling infrastructure and bike-friendly cities contribute to the growth of the Bike-sharing market. The country has an extensive network of cycling paths and lanes, making it easy and safe for people to ride bikes. In addition, Switzerland's compact urban areas and high population density make bike-sharing a practical and efficient mode of transportation for short distances.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Switzerland have also played a role in the growth of the Bike-sharing market. As people have more financial resources, they are more likely to spend on convenient and sustainable transportation options like bike-sharing. Additionally, the government's support for sustainable transportation initiatives and the promotion of cycling as a means of reducing congestion and emissions have created a favorable environment for the Bike-sharing market to thrive. In conclusion, the Bike-sharing market in Switzerland is experiencing growth due to changing customer preferences, trends in the market such as the adoption of dockless systems and integration with other modes of transportation, local special circumstances including a well-developed cycling infrastructure, and underlying macroeconomic factors such as a strong economy and government support for sustainable transportation. This growth is expected to continue as more people recognize the benefits of bike-sharing in terms of convenience, flexibility, and sustainability.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.