Car Rentals - El Salvador

  • El Salvador
  • It is projected that by 2024, the revenue in the Car Rentals market in El Salvador will reach US$43.25m.
  • Moreover, a steady annual growth rate of 3.20% is expected to be observed in the revenue from 2024 to 2028, resulting in a projected market volume of US$49.06m by 2028.
  • In terms of the number of users, it is expected to reach 0.60m users by 2028, while the user penetration rate is projected to increase from 8.5% in 2024 to 9.2% by 2028.
  • The average revenue per user (ARPU) is also expected to be US$79.71.
  • It is expected that by 2028, 50% of the total revenue generated in the Car Rentals market in El Salvador will be through online sales.
  • Finally, it is worth mentioning that in a global comparison, United States is expected to generate the most revenue amounting to US$30,440m in 2024.
  • El Salvador's car rental market is experiencing growth due to an increase in tourism and business travel.

Key regions: China, South America, Germany, United States, Malaysia

 
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Analyst Opinion

The Car Rentals market in El Salvador has been experiencing significant growth in recent years.

Customer preferences:
One of the main reasons for this growth is the increasing number of tourists visiting the country. El Salvador has become a popular tourist destination, attracting visitors from all over the world. These tourists often prefer to rent cars to explore the country at their own pace and convenience. Additionally, there is a growing trend among locals to rent cars for special occasions and events, such as weddings or family vacations.

Trends in the market:
The Car Rentals market in El Salvador has also been influenced by global trends in the travel industry. With the rise of online travel platforms and the increasing ease of booking flights and accommodations, more and more people are opting for self-guided tours and independent travel experiences. Renting a car allows travelers to have more flexibility and freedom in their itineraries, which is highly valued by modern travelers.

Local special circumstances:
El Salvador has a well-developed road infrastructure, making it easy for tourists and locals alike to navigate the country by car. The country is relatively small in size, which means that it is possible to explore multiple attractions and destinations within a short period of time. This makes renting a car a convenient and efficient option for travelers who want to make the most of their time in El Salvador.

Underlying macroeconomic factors:
The growth of the Car Rentals market in El Salvador is also supported by positive macroeconomic factors. The country has experienced stable economic growth in recent years, which has led to an increase in disposable income among the population. This means that more people are able to afford the cost of renting a car, which has contributed to the expansion of the market. In conclusion, the Car Rentals market in El Salvador is growing due to the increasing number of tourists and their preference for independent travel experiences. The well-developed road infrastructure and the country's small size make renting a car a convenient option for exploring El Salvador. Furthermore, positive macroeconomic factors have contributed to the affordability of car rentals for both tourists and locals.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Sales Channels
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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