Car Rentals - Mexico

  • Mexico
  • Mexico's Car Rentals market is anticipated to witness a surge in revenue to reach US$1.98bn by 2024.
  • The projected market volume is expected to rise to US$2.22bn by 2028, exhibiting an annual growth rate (CAGR 2024-2028) of 2.90%.
  • The number of users is expected to reach 10.46m users by 2028, while user penetration is projected to be 7.2% in 2024 and 7.9% by 2028.
  • The average revenue per user (ARPU) is expected to amount to US$212.00.
  • By 2028, 52% of total revenue in the Car Rentals market will be generated through online sales.
  • It is noteworthy that United States will continue to generate the highest revenue among all countries, with an estimated revenue of US$30,440m in 2024.
  • Mexico's car rental market is seeing an uptick in demand from tourists seeking to explore the country's vibrant culture and natural beauty.

Key regions: China, South America, Germany, United States, Malaysia

 
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Analyst Opinion

The Car Rentals market in Mexico is experiencing significant growth and development in recent years.

Customer preferences:
Mexican customers are increasingly opting for car rentals as a convenient and flexible mode of transportation. This is driven by several factors, including the growing popularity of domestic and international tourism, the need for reliable transportation for business trips, and the desire for independence and convenience while traveling.

Trends in the market:
One of the key trends in the Car Rentals market in Mexico is the increasing demand for online booking platforms. Customers are now able to easily compare prices, check availability, and make reservations through websites and mobile apps. This trend is driven by the growing penetration of smartphones and internet access in the country, as well as the convenience and time-saving benefits of online booking. Another trend in the market is the emergence of car-sharing services. These services allow individuals to rent cars from private owners for short periods of time, providing a more affordable and flexible alternative to traditional car rental companies. This trend is particularly popular among younger consumers who value convenience and cost-effectiveness.

Local special circumstances:
Mexico is a popular tourist destination, attracting millions of visitors each year. The country's rich cultural heritage, beautiful beaches, and vibrant cities make it an attractive location for both domestic and international travelers. As a result, the Car Rentals market in Mexico is heavily influenced by the tourism industry, with rental companies catering to the needs of tourists by offering a wide range of vehicles and services.

Underlying macroeconomic factors:
The growth of the Car Rentals market in Mexico can also be attributed to the country's strong economic performance. Mexico has experienced steady economic growth in recent years, with a growing middle class and increasing disposable income. This has led to a higher demand for leisure and business travel, driving the need for car rentals. Additionally, Mexico's infrastructure development has played a role in the growth of the Car Rentals market. The country has invested in improving its road network, making it easier for travelers to explore different regions and cities. This has further fueled the demand for car rentals as a convenient and efficient mode of transportation. In conclusion, the Car Rentals market in Mexico is experiencing significant growth and development, driven by customer preferences for convenience and flexibility, as well as the country's strong tourism industry and economic performance. The emergence of online booking platforms and car-sharing services are also shaping the market, providing customers with more options and convenience. The local special circumstances, such as Mexico's popularity as a tourist destination and infrastructure development, further contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rental services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Key Players
  • Sales Channels
  • Analyst Opinion
  • Users
  • User Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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