Car-sharing - Canada

  • Canada
  • Canada is projected to experience significant growth in the Car-sharing market.
  • By 2024, revenue is projected to reach US$0.48bn CAD and show an annual growth rate (CAGR 2024-2028) of 6.61%, resulting in a projected market volume of US$0.62bn CAD by 2028.
  • The number of users is also expected to increase to 1.13m users by 2028, with user penetration projected to be 2.3% in 2024 and 2.8% by 2028.
  • The average revenue per user (ARPU) is expected to be US$0.53k CAD.
  • It is also noteworthy that in the Car-sharing market, 96% of total revenue will be generated through online sales by 2028.
  • When it comes to global comparison, United States is expected to generate the most revenue in this market, with US$3,066m CAD projected in 2024.
  • Car-sharing services are gaining popularity in Canada due to the country's high urbanization and environmental awareness.

Key regions: United States, Germany, South America, Indonesia, Malaysia

 
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Analyst Opinion

The Car-sharing market in Canada has been experiencing significant growth in recent years, driven by changing customer preferences and a number of key trends in the market.

Customer preferences:
Customers in Canada are increasingly looking for more flexible and convenient transportation options. Car-sharing provides an attractive alternative to traditional car ownership, allowing individuals to access a vehicle when they need it without the costs and responsibilities associated with owning a car. This appeals to a wide range of customers, including urban dwellers who may not need a car on a daily basis and individuals who are looking to reduce their environmental impact.

Trends in the market:
One of the key trends in the Car-sharing market in Canada is the rise of ride-hailing platforms. Companies like Uber and Lyft have expanded their services to include car-sharing options, allowing users to rent a vehicle for short periods of time. This has increased the availability and accessibility of car-sharing services, making them more appealing to a broader customer base. Another trend in the market is the emergence of electric car-sharing services. As the demand for sustainable transportation options grows, car-sharing companies in Canada are increasingly offering electric vehicles as part of their fleet. This not only aligns with customer preferences for environmentally friendly options, but also helps to reduce greenhouse gas emissions and air pollution.

Local special circumstances:
Canada's large and sparsely populated geography presents unique challenges and opportunities for the Car-sharing market. While car-sharing has been particularly successful in urban areas like Toronto and Vancouver, it has been slower to gain traction in more rural regions. This is due in part to the limited availability of car-sharing services outside of major cities and the greater reliance on personal vehicles in these areas.

Underlying macroeconomic factors:
The Car-sharing market in Canada is also influenced by a number of underlying macroeconomic factors. The rising cost of car ownership, including fuel, insurance, and maintenance expenses, has made car-sharing a more cost-effective option for many Canadians. In addition, changing demographics, such as the increase in single-person households and the growing number of millennials who are delaying car ownership, have contributed to the growth of the car-sharing market. In conclusion, the Car-sharing market in Canada is experiencing significant growth due to changing customer preferences, key trends in the market, local special circumstances, and underlying macroeconomic factors. As more Canadians seek flexible and convenient transportation options, car-sharing is likely to continue to expand and evolve in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.

Overview

  • Revenue
  • Key Players
  • Sales Channels
  • Analyst Opinion
  • Users
  • User Demographics
  • Global Comparison
  • Methodology
  • Key Market Indicators
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