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Ride-hailing - Canada

Canada

By 2024, the Ride-hailing market in Canada is predicted to generate revenue of US$1.41bn.
Furthermore, the market is expected to exhibit a Compound Annual Growth Rate (CAGR) of 4.32% between 2024 and 2028, resulting in a projected market volume of US$1.67bn by 2028.
As for the number of users in the Canadian Ride-hailing market, they are predicted to reach 9.79m users by 2028.
User penetration, i.e., the percentage of the total population using the service, is anticipated to be 22.7% in 2024 and 24.2% by 2028.
The average revenue per user (ARPU) is expected to be US$158.80.
The Ride-hailing market is an online-only market.
Finally, it is worth noting that China is expected to generate the highest revenue in this market globally, with a projected revenue of US$63,280m in 2024.
Despite regulatory challenges, ride-hailing continues to grow in Canada with major players like Uber and Lyft dominating the market.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

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Analyst Opinion

The Ride-hailing market in Canada has experienced significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Canada are increasingly turning to ride-hailing services due to their convenience and affordability. Ride-hailing platforms offer a seamless booking experience and shorter wait times compared to traditional taxi services. Additionally, the ability to track the driver's location in real-time and pay through digital platforms has further enhanced the customer experience.

Trends in the market: One of the key trends in the Canadian ride-hailing market is the increasing adoption of electric vehicles (EVs) by ride-hailing companies. This trend is driven by the growing concern for the environment and the need to reduce carbon emissions. Many ride-hailing platforms in Canada are actively promoting the use of EVs by offering incentives and discounts to drivers who use electric vehicles. This not only helps in reducing the carbon footprint but also lowers operating costs for drivers. Another trend in the market is the expansion of ride-hailing services in smaller cities and rural areas. Initially, ride-hailing services were primarily concentrated in major cities, but they have now expanded their operations to cater to customers in smaller towns and rural areas. This expansion has been facilitated by the increasing availability of drivers and the growing demand for transportation options in these areas.

Local special circumstances: The Canadian ride-hailing market is unique due to the presence of strong regulations and licensing requirements. Each province in Canada has its own set of regulations governing ride-hailing services, which has resulted in a fragmented market with different rules in different regions. This has posed challenges for ride-hailing companies looking to expand their operations across the country. However, these regulations also ensure the safety and security of both drivers and passengers.

Underlying macroeconomic factors: The growth of the ride-hailing market in Canada is also influenced by underlying macroeconomic factors. The strong economy and high employment rates in the country have contributed to increased consumer spending and disposable income. This has allowed more people to afford ride-hailing services and contributed to the overall growth of the market. In conclusion, the ride-hailing market in Canada is experiencing significant growth due to changing customer preferences, such as convenience and affordability. The adoption of electric vehicles and the expansion of services in smaller cities and rural areas are key trends in the market. The presence of strong regulations and licensing requirements, along with the underlying macroeconomic factors, also play a significant role in shaping the market dynamics.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.