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Car-sharing - Greece

Greece

In Greece, revenue in the Car-sharing market is projected to reach US$23.43m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 3.80%, resulting in a projected market volume of US$27.20m by 2028.
In the Car-sharing market in Greece, the number of users is expected to amount to 110.90k users by 2028.
User penetration is projected to be 0.8% in 2024 and 1.1% by 2028.
The average revenue per user (ARPU) in Greece is expected to amount to US$300.40.
In the Car-sharing market in Greece, 100% of total revenue will be generated through online sales by 2028.
In global comparison, most revenue will be generated in the United States (US$3,066m in 2024).
Greece's Car-sharing market is rapidly growing, fueled by urbanization, environmental awareness, and a shift towards a sharing economy mindset.

Key regions: United States, Germany, South America, Indonesia, Malaysia

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Analyst Opinion

The Car-sharing market in Greece has been experiencing significant growth in recent years, reflecting changing consumer preferences and local economic conditions.

Customer preferences: Consumers in Greece are increasingly valuing convenience, flexibility, and cost-effectiveness when it comes to transportation options. The rise of urbanization and the need for sustainable mobility solutions have also contributed to the growing popularity of car-sharing services in the country.

Trends in the market: One notable trend in the Greek car-sharing market is the increasing adoption of technology-driven platforms that offer seamless booking, payment, and vehicle access. Additionally, the expansion of car-sharing services beyond major cities to suburban areas is making these services more accessible to a wider range of customers.

Local special circumstances: Greece's unique geographic landscape, characterized by a mix of urban centers and tourist destinations, presents both opportunities and challenges for car-sharing companies. Tourists visiting the country are increasingly looking for alternative transportation options, creating a potential market for car-sharing services in popular tourist areas.

Underlying macroeconomic factors: The economic challenges faced by Greece in recent years, including high unemployment rates and financial instability, have led to a shift in consumer behavior towards more cost-effective transportation solutions. Car-sharing offers an affordable alternative to traditional car ownership, making it an attractive option for budget-conscious consumers in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.