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Bike-sharing - Greece

Greece

The Bike-sharing market in Greece is expected to see a surge in revenue, with projections indicating an increase to US$4.24m by 2024.
Furthermore, the market is anticipated to grow annually at a rate of 0.93% between 2024 and 2028, resulting in a projected market volume of US$4.40m by 2028.
The number of users in this market is also expected to grow, with estimates suggesting 277.20k users users by 2028.
The projections indicate a user penetration rate of 2.7% in 2024, which is expected to increase to 2.7% by 2028.
The average revenue per user (ARPU) is expected to be US$15.30.
Additionally, online sales are expected to contribute significantly to the total revenue of the Bike-sharing market, with 100% of the total revenue projected to be generated through online sales by 2028.
Lastly, in comparison to other countries, China is expected to generate the most revenue in the Bike-sharing market, with projections indicating a revenue of US$5,870m by 2024.
The bike-sharing market in Greece is steadily growing, with an increasing number of tourists and locals opting for eco-friendly transportation options.

Key regions: Thailand, China, Germany, Saudi Arabia, United States

Definition:

The Bike-sharing market includes short-term bike-sharing services. In bike-sharing services, bicycles are generally owned by a bike-sharing provider and are independently reserved by customers around the clock. Customers are required to open an account with the bike-sharing provider and can then reserve bicycles. This is usually done with a smartphone app, but there are also service providers that allow reservations to be made via the provider's website, by telephone, or at a terminal.

The two most frequently used bike-sharing varieties are the following: station-based (e.g., Stadtrad and Citi Bike New York) and free-floating (such as nextbike and ofo). With station-based bike-sharing, a bicycle is retrieved from a bike-sharing station and returned to either the same station or dropped off at another station. With free-floating bike-sharing, it is possible to find bicycles everywhere within the service provider's business zone and leave the bicycle anywhere in accordance with traffic regulations. Peer-to-peer bike-sharing is not included in the market definition of this market. Moped-sharing services are not available in all countries; thus, only a limited number of countries and regions can be selected.

Additional Information:

The main performance indicators of the Bike-sharing market are revenues, average revenue per user (ARPU), user numbers and user penetration rates. Additionally, online and offline sales channel shares display the distribution of online and offline bookings. The ARPU refers to the average revenue one user generates per year while the revenue represents the total booking volume. Revenues are generated through both online and offline sales channels and include exclusively B2C revenues and users for the mentioned market. User numbers show only those individuals who have made a reservation, independent of the number of travelers on the booking. Each user is only counted once per year.

The booking volume includes all booked rides made by users from the selected region, regardless of where the ride took place.

For further information on the data displayed, refer to the info button right next to each box.

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Analyst Opinion

The Bike-sharing market in Greece has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Greece are increasingly looking for convenient and sustainable transportation options, which has led to a growing demand for bike-sharing services. Bike-sharing allows individuals to easily access bicycles for short-term use, providing a flexible and eco-friendly alternative to traditional modes of transportation.

Trends in the market: One of the key trends in the Bike-sharing market in Greece is the expansion of bike-sharing programs in major cities. As urbanization continues to increase, cities are facing challenges related to traffic congestion and air pollution. Bike-sharing programs offer a solution by providing a cost-effective and efficient way for residents and tourists to navigate through busy city streets. This trend is particularly prominent in Athens, where bike-sharing services have become an integral part of the city's transportation network. Another trend in the market is the integration of bike-sharing services with other forms of public transportation. Many bike-sharing programs in Greece have partnered with public transportation providers, allowing customers to easily combine cycling with bus or metro rides. This integration not only enhances the convenience of bike-sharing but also encourages the use of sustainable transportation options.

Local special circumstances: Greece's warm climate and scenic landscapes make it an ideal location for bike-sharing services. The country's mild winters and long summer months provide favorable conditions for outdoor activities, including cycling. Additionally, Greece's rich cultural heritage and tourist attractions attract a large number of visitors each year, creating a demand for convenient and flexible transportation options. Bike-sharing services cater to both locals and tourists, offering a convenient way to explore the country's cities and tourist destinations.

Underlying macroeconomic factors: The growth of the Bike-sharing market in Greece is also influenced by underlying macroeconomic factors. The country has been recovering from a prolonged economic crisis, and there is a growing emphasis on sustainable development and green initiatives. Bike-sharing aligns with these goals by promoting sustainable transportation and reducing carbon emissions. Additionally, the government has been supportive of bike-sharing initiatives, providing incentives and infrastructure to encourage the growth of the market. In conclusion, the Bike-sharing market in Greece is experiencing growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. As the demand for convenient and sustainable transportation options continues to rise, bike-sharing services are expected to play an increasingly important role in the country's transportation network.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of bike-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.