Market Insights Mobility Shared Mobility

E-Scooter-sharing - Hong Kong

Hong Kong

The E-Scooter-sharing market in Hong Kong is expected to witness a surge in revenue, with projections indicating a revenue of US$883.00k in 2024.
Furthermore, it is expected to grow at an annual growth rate (CAGR 2024-2028) of 15.03%, resulting in a projected market volume of US$1,546.00k by 2028.
The number of users is expected to increase to 104.10k users by 2028, with user penetration expected to reach 1.4% by the same year.
The average revenue per user (ARPU) is projected to amount to US$13.16.
Additionally, online sales are expected to contribute to 100% of the total revenue by 2028.
In global comparison, United States is expected to generate the highest revenue, with a projected revenue of US$768,400k in 2024.
Hong Kong's E-Scooter-sharing market is thriving due to the city's compact size and heavy traffic, making it an ideal alternative transportation option.

Key regions: India, Thailand, Malaysia, China, South America

Market

Region

Region comparison

Currency

Analyst Opinion

The E-Scooter-sharing market in Hong Kong has been experiencing significant growth in recent years.

Customer preferences: Customers in Hong Kong are increasingly opting for E-Scooter-sharing services due to their convenience and affordability. With the city's dense population and limited parking spaces, E-Scooters provide a flexible and efficient mode of transportation for short distances. Additionally, the younger generation in Hong Kong is embracing the sharing economy and are more open to trying new modes of transportation.

Trends in the market: One of the key trends in the E-Scooter-sharing market in Hong Kong is the increasing number of companies entering the market. This has led to intense competition, with companies offering various incentives and promotions to attract customers. The market is also witnessing the introduction of more technologically advanced E-Scooters, with features such as GPS tracking and mobile app integration. Another trend is the expansion of E-Scooter-sharing services to different areas of Hong Kong. Initially, these services were limited to the city center, but now they are being introduced in residential areas and business districts. This expansion is driven by the growing demand for E-Scooter-sharing services and the need to cater to a wider customer base.

Local special circumstances: One of the unique aspects of the E-Scooter-sharing market in Hong Kong is the city's well-developed public transportation system. Hong Kong has an extensive network of buses, trains, and trams that are widely used by residents. However, E-Scooter-sharing services provide a last-mile solution, allowing users to easily reach their final destinations from public transportation hubs. This makes E-Scooters a popular choice for short trips and commuting to and from public transportation.

Underlying macroeconomic factors: The E-Scooter-sharing market in Hong Kong is also influenced by macroeconomic factors. The city has a strong economy and a high population density, which creates a favorable environment for shared mobility services. Additionally, the government of Hong Kong has been supportive of sustainable transportation initiatives, including E-Scooter-sharing services. This support has led to the implementation of favorable regulations and policies, further driving the growth of the market. In conclusion, the E-Scooter-sharing market in Hong Kong is experiencing significant growth due to customer preferences for convenience and affordability. The market is characterized by intense competition and the introduction of technologically advanced E-Scooters. The expansion of services to different areas of Hong Kong and the city's well-developed public transportation system contribute to the market's growth. The strong economy and supportive government policies also play a role in the development of the E-Scooter-sharing market in Hong Kong.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.