Key regions: United States, Saudi Arabia, Germany, Malaysia, India
Hong Kong has seen a significant rise in the Shared Mobility market in recent years, with various factors contributing to this growth.
Customer preferences: Customers in Hong Kong are increasingly valuing convenience and cost-effectiveness in their transportation choices. Shared Mobility services such as ride-hailing, bike-sharing, and car-sharing offer a convenient and affordable alternative to traditional modes of transportation like private car ownership or public transport. The tech-savvy population in Hong Kong also appreciates the ease of booking and payment options provided by Shared Mobility platforms.
Trends in the market: One prominent trend in the Shared Mobility market in Hong Kong is the increasing popularity of e-scooter sharing services. E-scooters provide a convenient and eco-friendly way to navigate the city's busy streets, particularly for short-distance trips. Additionally, the integration of different Shared Mobility services into multi-modal platforms is gaining traction, allowing customers to seamlessly switch between various modes of transportation based on their needs.
Local special circumstances: Hong Kong's dense urban environment and limited parking spaces make owning a private vehicle a costly and impractical choice for many residents. As a result, Shared Mobility services have filled a crucial gap in the transportation market by providing flexible and on-demand options for getting around the city. The government's support for innovative transportation solutions and sustainable urban development has further propelled the growth of Shared Mobility in Hong Kong.
Underlying macroeconomic factors: The strong presence of multinational Shared Mobility companies in Hong Kong, coupled with increasing investments in infrastructure and technology, has created a favorable environment for market expansion. Additionally, changing consumer behavior towards shared and on-demand services, driven by factors such as urbanization and environmental consciousness, has contributed to the rising demand for Shared Mobility options in the city.
Data coverage:
The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car rentals, ride-hailing, taxi, car-sharing, bike-sharing, e-scooter-sharing, moped-sharing, trains, buses, public transportation, and flights.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.
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