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Ride-hailing - Philippines

Philippines

It is projected that revenue in the Ride-hailing market in the Philippines will reach US$0.71bn by 2024.
Moreover, revenue is expected to exhibit a growth rate of 3.98% annually (CAGR 2024-2028), which will ultimately result in a projected market volume of US$0.83bn by 2028.
In terms of user base, the number of users in this market is expected to rise to 16.65m users by 2028.
Furthermore, user penetration is projected to be 12.7% in 2024 and 13.2% by 2028.
As for the average revenue per user (ARPU), it is expected to amount to US$47.17.
Additionally, it is projected that 100% of the total revenue in the Ride-hailing market will be generated through online sales by 2028.
Interestingly, when compared globally, it is observed that the most revenue will be generated China, amounting to US$63,280m in 2024.
The Philippines' Ride-hailing market is dominated by Grab, which has expanded its services to include food delivery and digital payments.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

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Analyst Opinion

The Ride-hailing market in Philippines has experienced significant growth in recent years, driven by changing customer preferences and the emergence of new market trends.

Customer preferences: Customers in the Philippines have shown a strong preference for ride-hailing services due to their convenience and affordability. The ability to book a ride with just a few taps on a mobile app has resonated well with the tech-savvy population. Additionally, the competitive pricing offered by ride-hailing companies has made it an attractive alternative to traditional taxis.

Trends in the market: One of the key trends in the ride-hailing market in Philippines is the increasing adoption of cashless payment options. Many ride-hailing companies have introduced digital wallets and payment platforms, allowing customers to pay for their rides without the need for cash. This trend has not only made the payment process more convenient for customers but has also helped to reduce the risk of theft and fraud. Another trend in the market is the expansion of ride-hailing services beyond major cities. Initially, ride-hailing services were primarily available in metropolitan areas, but they have now expanded their operations to smaller cities and towns. This expansion has been driven by the growing demand for convenient transportation options in these areas and the desire of ride-hailing companies to tap into untapped markets.

Local special circumstances: The unique geography of the Philippines, with its many islands and congested urban areas, has created a strong need for efficient transportation solutions. Ride-hailing services have been able to fill this gap by providing a reliable and convenient mode of transportation. Additionally, the high population density in cities like Manila has made ride-hailing services a popular choice for commuters looking to avoid traffic congestion.

Underlying macroeconomic factors: The growth of the ride-hailing market in Philippines can also be attributed to certain macroeconomic factors. The country has experienced a steady increase in smartphone penetration, which has made it easier for ride-hailing companies to reach a larger customer base. Additionally, the rise of the gig economy and the increasing number of freelancers and part-time workers have created a demand for flexible transportation options, further driving the growth of the ride-hailing market. In conclusion, the ride-hailing market in Philippines has witnessed significant growth due to changing customer preferences, the adoption of new market trends, and the presence of local special circumstances. The convenience and affordability offered by ride-hailing services, along with the expansion of cashless payment options and the availability of services in smaller cities, have contributed to the market's development. The unique geography of the Philippines and the underlying macroeconomic factors have also played a role in driving the growth of the ride-hailing market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.