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Ride-hailing - Portugal

Portugal

It is projected that the revenue of the Ride-hailing market in Portugal will reach US$109.80m by 2024.
Furthermore, it is expected that the revenue will experience an annual growth rate (CAGR 2024-2028) of 3.02%, resulting in a projected market volume of US$123.70m by 2028.
The number of users in this market is expected to reach 2.27m users by 2028, with a projected user penetration of 20.4% in 2024 and 22.4% by 2028.
The average revenue per user (ARPU) is expected to amount to US$52.55.
In comparison to other countries, the majority of the revenue will be generated China, with a projected revenue of US$63,280m in 2024.
Portugal's Ride-hailing market is dominated by Uber and Bolt, with local player Free Now gaining traction through partnerships with traditional taxi companies.

Key regions: Malaysia, Thailand, United States, Indonesia, South America

Market

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Analyst Opinion

The ride-hailing market in Portugal has been experiencing significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: One of the key reasons for the growth of the ride-hailing market in Portugal is the increasing preference for convenience and flexibility among customers. With the advent of smartphone technology, customers are now able to easily book a ride at their convenience, eliminating the need to wait for a taxi on the street. Additionally, the ability to track the location of the driver and estimate the arrival time has further enhanced the customer experience.

Trends in the market: A major trend in the ride-hailing market in Portugal is the shift towards electric vehicles. As sustainability becomes a more important consideration for customers, ride-hailing companies are increasingly offering electric vehicles as an option. This not only aligns with customer preferences for eco-friendly transportation, but also helps to reduce emissions and promote a cleaner environment. Another trend in the market is the emergence of ride-hailing platforms that offer a wide range of services beyond just transportation. These platforms now provide options for food delivery, grocery shopping, and even medical services. This diversification of services has helped ride-hailing companies to attract a larger customer base and increase their market share.

Local special circumstances: Portugal has a high population density in major cities, which makes it an ideal market for ride-hailing services. The crowded streets and limited parking spaces in cities like Lisbon and Porto make traditional transportation options less convenient. Ride-hailing services provide a viable alternative for residents and tourists, allowing them to easily navigate through traffic and reach their destinations in a timely manner. Additionally, Portugal has a growing tourism industry, which has contributed to the increased demand for ride-hailing services. Tourists often prefer the convenience and reliability of ride-hailing services, especially when exploring unfamiliar cities or traveling to popular tourist destinations.

Underlying macroeconomic factors: The growing economy in Portugal has also played a role in the development of the ride-hailing market. As disposable incomes increase, more people are willing to spend on transportation services that offer convenience and comfort. This has created a favorable environment for ride-hailing companies to expand their operations and attract a larger customer base. Furthermore, the rise of the gig economy has also contributed to the growth of the ride-hailing market. Many people are now opting for flexible work arrangements, such as driving for ride-hailing platforms, which has led to an increase in the number of drivers available. This, in turn, has improved the availability and reliability of ride-hailing services in Portugal. In conclusion, the ride-hailing market in Portugal is experiencing significant growth due to changing customer preferences, local special circumstances, and underlying macroeconomic factors. The convenience, flexibility, and sustainability offered by ride-hailing services have made them increasingly popular among customers, while Portugal's high population density, growing tourism industry, and strong economy have created a favorable environment for their development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.