Market Insights Mobility Travel & Tourism

Camping - Asia

Asia

The Camping market in Asia is expected to generate a revenue of US$17.75bn by 2024.
Furthermore, the market is projected to grow at a CAGR of 13.66% from 2024 to 2028, resulting in a market volume of US$29.62bn by 2028.
In terms of user base, the market is expected to have 282.10m users users by 2028, with a user penetration rate of 4.1% in 2024, which is expected to increase to 6.1% by 2028.
The average revenue per user (ARPU) is projected to be US$94.97.
Additionally, online sales are expected to contribute 61% to the total revenue of the Camping market by 2028.
In comparison to other countries, United States is expected to generate the most revenue in the Camping market, with a projected revenue of US$23,270m in 2024.
Camping is gaining popularity in Japan, with more people seeking outdoor experiences in the country's picturesque national parks.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

Market

Region

Region comparison

Currency

Analyst Opinion

The Camping market in Asia has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Asia are increasingly seeking unique and immersive experiences, driving the demand for camping activities. The younger generation, in particular, is showing a preference for outdoor adventures over traditional vacation options. This shift in consumer behavior has led to a rise in camping enthusiasts across the region.

Trends in the market: In Japan, there is a growing trend of "glamping" - luxury camping that offers high-end amenities and services. This trend caters to consumers looking for a comfortable outdoor experience without compromising on convenience. On the other hand, countries like Thailand and Indonesia are witnessing a surge in eco-friendly and sustainable camping practices. This trend reflects a broader global movement towards responsible tourism.

Local special circumstances: South Korea stands out in the Asian camping market with its unique camping culture. Camping sites in South Korea are well-equipped with advanced facilities, making it an attractive destination for both domestic and international campers. The country's picturesque landscapes and government support for outdoor activities further contribute to the popularity of camping in South Korea.

Underlying macroeconomic factors: The economic growth and rising disposable incomes in many Asian countries have made outdoor activities such as camping more accessible to a larger population. As more people can afford to invest in camping gear and equipment, the market continues to expand. Additionally, government initiatives promoting tourism and outdoor recreation play a crucial role in driving the growth of the camping market in Asia.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.