Market Insights Mobility Travel & Tourism

Camping - Croatia

Croatia

The Camping market in Croatia is expected to experience a rise in revenue, with projections estimating a revenue of US$10.27m by 2024.
The market is anticipated to exhibit an annual growth rate (CAGR 2024-2028) of -2.66%, resulting in a projected market volume of US$9.22m by 2028.
As for the number of users, the Camping market is expected to attract 29.32k users users by 2028.
In 2024, the user penetration rate is projected to be 0.8% and is expected to increase to 0.8% by 2028.
Furthermore, the average revenue per user (ARPU) is expected to reach US$0.33k.
By 2028, online sales are expected to generate 61% of the total revenue in this market.
It is noteworthy that in comparison to other countries, United States is expected to generate the highest revenue of US$23,270m in 2024.
Croatia's camping market is booming, with a growing number of tourists seeking out the country's picturesque campsites and national parks.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Croatia has been experiencing significant growth in recent years, attracting both domestic and international campers to its stunning natural landscapes and coastal regions.

Customer preferences: Camping enthusiasts in Croatia are increasingly seeking unique and immersive experiences in nature, driving the demand for campsites with picturesque views and access to outdoor activities. Tourists are also showing a growing interest in sustainable and eco-friendly camping options, aligning with global trends towards responsible travel.

Trends in the market: One notable trend in the Croatian camping market is the rise of glamping, offering luxury camping accommodations in idyllic settings. This trend caters to campers looking for comfort and convenience without compromising the outdoor experience. Additionally, the popularity of camper vans and RVs has been on the rise, reflecting a shift towards mobile and flexible travel options.

Local special circumstances: Croatia's unique geography, with its diverse landscapes ranging from pristine beaches to lush national parks, provides a wide range of camping opportunities for visitors. The country's Adriatic coastline, dotted with numerous islands and crystal-clear waters, attracts sun-seeking campers looking for a beachside retreat. Inland regions offer tranquil camping spots surrounded by forests, rivers, and mountains, appealing to those seeking a more secluded and nature-focused experience.

Underlying macroeconomic factors: The growth of the camping market in Croatia can also be attributed to the overall increase in tourism to the country. As Croatia gains popularity as a top travel destination in Europe, more tourists are exploring alternative accommodation options like camping to experience the country's natural beauty up close. Additionally, the flexibility and affordability of camping compared to traditional hotels make it an attractive choice for budget-conscious travelers looking to make the most of their trip.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.