Market Insights Mobility Travel & Tourism

Camping - EU-27

EU-27

By 2024, the revenue in the Camping market of the EU-27 is expected to reach US$4.02bn.
Furthermore, the revenue is projected to display an annual growth rate (CAGR 2024-2028) of 2.11%, ultimately resulting in a market volume of US$4.37bn by 2028.
The Camping market is also expected to have 23.87m users users by 2028, with user penetration reaching 5.4%, up from 5.0% in 2024.
The average revenue per user (ARPU) is expected to be US$180.10.
Moreover, 58% of the total revenue in this market will be generated through online sales by 2028.
It is interesting to note that in comparison to other countries, United States is expected to generate the highest revenue of US$23,270m in 2024.
Camping in France is all about luxury glamping, with an emphasis on high-end amenities and picturesque surroundings.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in EU-27 is experiencing significant growth and development, driven by shifting customer preferences, emerging trends, and unique local special circumstances.

Customer preferences: Customers in the EU-27 are increasingly drawn to camping as a way to disconnect from technology, reconnect with nature, and enjoy sustainable travel experiences. The desire for eco-friendly and budget-friendly holidays has led to a rise in camping trips among both young adventurers and families looking for affordable yet enriching vacations.

Trends in the market: In countries like Germany and France, glamping (luxury camping) has gained popularity, offering a more comfortable and upscale camping experience for those seeking a blend of nature and luxury. Additionally, the rise of digital nomadism has led to an increase in campsites offering coworking spaces and high-speed internet, catering to remote workers looking to combine work with outdoor leisure activities.

Local special circumstances: Countries like Spain and Italy, with their diverse landscapes ranging from picturesque coastlines to scenic mountains, offer a wide range of camping opportunities that attract outdoor enthusiasts and nature lovers. The Mediterranean climate in these regions also allows for camping almost year-round, contributing to the market's growth.

Underlying macroeconomic factors: The economic impact of the COVID-19 pandemic has also played a role in the development of the camping market in the EU-27. As travel restrictions and health concerns have led to a surge in domestic tourism, many Europeans are opting for camping holidays as a safe and socially distanced vacation option. Additionally, the economic uncertainty caused by the pandemic has prompted more consumers to seek cost-effective travel choices, further driving the demand for camping experiences.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.