Market Insights Mobility Travel & Tourism

Camping - Finland

Finland

Finland is expected to witness a steady growth in the Camping market's revenue, with projections indicating that it will reach US$24.36m by 2024.
An annual growth rate of -2.63% is expected between 2024 and 2028, which will result in a market volume of US$21.90m by 2028.
As for the number of users, the Camping market is expected to have 0.28m users users by 2028.
In 2024, the user penetration rate is 5.4%, which is projected to decrease to 5.1% by 2028.
The average revenue per user (ARPU) is expected to be US$81.06.
Online sales are projected to generate 55% of the total revenue in the Camping market by 2028.
It is worth noting that United States is expected to generate the most revenue in the Camping market globally, with projections indicating US$23,270m in 2024.
Finland's camping market continues to thrive, with a growing demand for eco-friendly and sustainable camping experiences.

Key regions: Vietnam, India, Germany, Saudi Arabia, United Kingdom

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Analyst Opinion

The Camping market in Finland has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Finland are increasingly drawn to the idea of reconnecting with nature and seeking outdoor experiences. The trend towards sustainable and eco-friendly practices has also influenced consumer preferences in the Camping market. Finnish consumers value high-quality camping gear and equipment that can withstand the country's varying weather conditions.

Trends in the market: One notable trend in the Camping market in Finland is the rising popularity of glamping, which combines the experience of camping with luxury amenities. This trend caters to consumers who seek the tranquility of nature without compromising on comfort. Additionally, the growing interest in outdoor activities and wellness tourism has contributed to the expansion of the Camping market.

Local special circumstances: Finland's unique geography and abundance of natural landscapes make it an ideal destination for camping enthusiasts. The country's "Everyman's Rights" legislation, which allows people to camp on public and private lands, further promotes a camping-friendly environment. The presence of national parks and designated camping areas also enhances the camping experience for both locals and tourists.

Underlying macroeconomic factors: The stable economy and increasing disposable income levels in Finland have played a role in driving the growth of the Camping market. As more Finns prioritize experiences and outdoor activities, the demand for camping equipment and accessories is expected to continue rising. Additionally, government initiatives to promote domestic tourism and outdoor recreation further support the development of the Camping market in Finland.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.